by Ken Evoy M.D.

What's new...

The best book for
making your site sell
is now the
ULTIMATE reference book for
selling on the Web!!

• Expanded to over 1400 pages...
• Updated sources for the latest information and tools...
• What's changed with the search engines (and what hasn't)...
• An added volume just for online stores...
• And more... much, much (much, much) more!

Where do we start?
(What do you need?)

As a MYSS! reader yourself (and I hope, one of its users), you know how the Web has changed since I wrote the original. And you know how so many people's lives have been changed by the Web.

Well, the changes in MYSS! mirror that r-e-v-o-l-u-t-i-o-n-a-r-y change.

MYSS! 2002 is much larger because the Web is so much larger. Altogether, it's now over 1400 pages. Right, twice as large.

Nevertheless, early reviewers say they weren't able to put it down.

 

Click & hold on box below. "...excerpt from this testimonial goes here." Person's Name, email@address.com -- Title "Quote testimonial goes here. Testimonial quote goes here "Quote testimonial goes here. Testimonial quote goes here "Quote testimonial goes here. Testimonial quote goes here "Quote testimonial goes here. Testimonial quote goes here "Quote testimonial goes here. Testimonial quote goes here "Quote testimonial goes here. Testimonial quote goes here "Quote testimonial goes here. Testimonial quote goes here "Quote testimonial goes here. Testimonial quote goes here Click here to see what others are saying about MYSS! and MYSS! 2002.

Like the Web, you can take MYSS! 2002 a piece at time. If you're like me, you'll probably want to print a section and take it to bed... or the pool, or sunroom or fireside... learn what's new, make notes, and mark it up like crazy.

Or you can just find what you need in the index, or search the PDF file, refer to it, and use MYSS! 2002 one step at a time.

Whatever way you use MYSS! 2002, one thing remains the same...

Making your site sell is still a three-step process, and it's more important than ever to get all three steps right. Luckily, following the steps is still as easy as ever...

1. Have a great product.
2. Site-sell!
3. Build traffic.
Here's how the new and updated information lays out. And, yes, there's a brand new bonus section along the way here...

One short sidebar about links... Every link on this page pops up a new window. This way, you can take a quick look at whatever interests you, then close the window to return here.

First, have a great product...

The original edition MYSS! focused on products that were goods of some kind -- e-books and certain hardgoods (such as books, CDs, etc.). Because that's what was being sold online.

My, how the world has changed! Today's "products" include not only a wider range of goods (more on that in a moment), but also sites themselves... We've all seen sites that sell information, entertainment, services, advice, whatever.

Since the original MYSS! came out, we've also seen the growth of some really great affiliate programs and affiliate sites. The best of them earn a whole lot of "mailbox money." But many affiliates never get off the ground, and many affiliate programs flounder... simply because they don't do it right.

And there's the infinite variety of goods and services sold in Net auctions -- often in conjunction with Web sites -- by individuals, retailers and manufacturers.

So, whatever and wherever you sell online, benefit from what all these others have learned.

From now on, your site design, the selection of goods you choose to represent, the way you present them, the way you PRE-sell visitors -- all those are your "product," too!

This is more than a new, more effective perspective. It means there are even more ways (and reasons) to make your product great!

The new, enlarged and updated information
in the 77-page MYSS! 2002 "Product" volume includes:

• Your product or someone else's?

• An updated "what's selling now" (careful, this might surprise you). And a look at what's not selling, too.

• More ways to create your own product, whatever your type of business (including online auctions, affiliate sites, and even ... duct-cleaning!).

• Affiliate programs -- how to judge them, how to work with them, and how to make them work for you! Also, low-cost, tried-and-true methods of building your own affiliate program. This is a major new section, with principles and tips that should be understood by everyone who sells on the Net!

• E-books -- enlarged and updated. How to profit by putting your brains online!

• Net auctions. They're not just for collectors anymore!

• Single-product and multi-product stores are the same, but different -- No matter how many items you market, your store is the overall product... to a customer, it's the first thing you need to sell! But to actually get the order, you also need to adjust your techniques a bit.

• Product sourcing -- looking for suppliers to build, expand and improve your inventory? Look here.

• Resources for starting your own online store. Including store software solutions.

• Shopping carts, check-out, fulfillment and other essential functions. How to make the mechanics easier to arrange and manage, and turn them to your store's advantage.

• Shopping carts and other mechanics. And how to make them easy.

• Photos -- Getting them, using them, improving them. And what to do if you can't...

• Writing and organizing words that sell, sell, sell -- How to make your products intriguing. What to say, how much to say, and where to say it... and everything else it takes to close the sale.

• Design and usability -- Lots of products and customer support services tend to increase complexity. Learn how to make a store site's navigation flow to the sale!

• Scalability. How much can you grow? How much do you want to?

Second, SITE-SELL...

This core volume has grown to over 800 pages! And no puff... it's written in the same style, packed with straightforward details just like the original.

Still seasoned...




... just right.

Although I can't possibly list everything on this page, here's some of what's new in the Site-Selling volume of MYSS! 2002...

• Digital fulfillment -- selling downloads such as e-books, reports, data, music, with ease and security!

• Expanded "How to Get Paid Section" -- with or without a merchant account. It's easy now! But watch out! MYSS! 2002 also shows...

• More ways to combat fraudulent orders.

• A new chapter on why customers don't buy after you get it
right (and what do to about it, of course).

• More ideas and tools for customer service, including a frank discussion of Customer Relationship Management software.

And more. Lots, lots more. Read it as you need it. As with the original edition, the links alone are having.

And wait till you see what we've done about...

... Traffic!

Third, Build Targeted Traffic

The wonderful world of search sites has changed enormously! New search engines. New directories. New policies (including payments). New techniques for Search Engine Optimization. (And, yipes! New ways you could get penalized.) Even a new Yahoo!

And then there are the other traffic-building techniques!

So this volume isn't just larger, it's largely all-new!

Here's some of what's new
in the 451-page Traffic volume...

• Viral Marketing

• revised/updated keyword brainstorming

• pay-per-inclusion discussion

• An Introduction to Theme-based Ranking

• Theme-Based Content Sites

• Building theme based content sites

• Expanded Pay-per-click section

• Totally Revamped Getting Listed in Yahoo!

• Expanded affiliate program info. How to pick productive programs and make them work for you. And how build traffic by building a program of your own.

• New discussions on Keyword density, prominence,
<Meta> tags, and <Title> tags.

• Specialty search engines

• Expanded link popularity section

• Search Engine Positioning Companies

• Online promotional duds, boondoggles, time-wasters, money-wasters, and “borderline-effective” methods. An updated, expanded 25-page guide to what not to bother with.

• Updated Directory section

 And, remember, what I've listed above is only what's new and updated. All the rest of MYSS! info is still there (except, of course, some details that no longer apply)...as you can see from the full Table of Contents...

Want to see it all?

Here's everything that's in the revised MYSS! 2002 volumes....

[INSERT ACTUAL NEW TOC DATA]

• Product, Table of Contents -- how to develop and position products for the Web.
  
  
• Make Your Store Sell!, Table of Contents -- This is the new Bonus Volume specifically about multi-product online stores.
  
  
• Site-Selling, Table of Contents -- how to make a site that convinces visitors to buy.
  
  
• Traffic-Building, Table of Contents -- how to attract targeted traffic to your site.
  
  

Whew!... Longer than "War and Peace," but much, much easier to read!...

Having written
more than 1,400 pages,
what more can I say?

How about I say, "Thank You"...

...because that is what I have heard from so many readers of the original MYSS! over the past several years. How's this example?...

"We made a few changes ... and were able to save a horse farm..." Wayne Yeager, President, Websites, Inc. http://www.trafficology.com/     wbyeager@home.com Wayne Yeager founded UnclaimedDomains.com, and his Trafficology.com (one of the Web's top 100,000 sites) has been called "the best traffic newsletter around." "I'm a big fan of Make Your Site Sell from way back. My old UnclaimedDomains.com site was a confusing mess until I read your ebook. I made a few of the changes you suggested and built sales up to $30,000 a month. My site eventually became so popular, internet.com acquired it last March for a tidy sum.     Because of that, my wife and I were able to save a 312 acre horse farm in Kentucky that was about to be bulldozed for a subdivision. Ken, did you ever imagine that your little ebook would have that sort of effect on the world?                         -- Wayne Yeager

Did you catch that last sentence?

"Ken, did you ever imagine ... that sort of effect on the world?"

You got me! I knew that the detailed, step-by-step guidance in MYSS! would help a lot of folk, but I had no idea how many people that would be! And, while building Wayne's sales to $30,000 a month is great, it's the part about saving the horse farm that I love to hear.

That's why MYSS! 2002 is still priced so low. I want this edition to help even more people than the original. What you learn from just a few pages should pay for your upgrade almost immediately. And who knows, maybe you'll "save a horse farm," too!

Yep, despite containing twice as much information -- upgrading to MYSS! 2002 costs even less than the original book!

Competitors still sell inferior products for far, far more money -- hundreds of dollars. Upgrading to MYSS! 2002 costs less than US$10!

Does the satisfaction guarantee still apply? Sure does...
The Guarantee is still air-tight.

Take Full Advantage of the Guarantee...

Everyone agrees...
You still won't find a more
hands-on, effective, total approach
to selling on the Web at any price.
And for original purchasers of the first MYSS! edition, the upgrade price is just CAD$15 ... that's under US$10 !

The Money-Back Guarantee is my personal promise...
Just ask, and I'll refund your upgrade price immediately.

(Come to think of it, there was no time limit on the original Guarantee... so, on your honor, in the rare event you weren't happy with the original, I'll refund both if you're still dissatisfied! :-) So...

Don't procrastinate...
The online world has changed. It's full of
many, many new opportunities.
Don't miss out because you didn't read about them...

Click here to order
MYSS! 2002 right away!

(What happened to the printed edition?
For the answer, click here.)

And remember, there is only one way that
upgrading to MYSS! 2002 will work for you...
just use it!!!

========================================================
[The following is pop-up copy for the "printed edition" link.
(This pop-up can also be on the order form.)]

The Internet simply changes too fast to make offering a printed version worthwhile for either of us. In fact, most of your brick-and-mortar bookstore's Internet books are out of date as soon as they hit the shelf! Distributing MYSS! 2002 as a downloadable e-book enables us to make it as fresh and curent as possible at the date of its release, while also keeping the cost down for you. (The order form enables you to easily download the latest version of Adobe's FREE Acrobat Reader software.)

Another advantage to the electronic version is that you don't even need to use our e-book's robust index. Just use Acrobat's Search function to find whatever you want to know at the time. In seconds, you're there!

"But I want to read in bed!!" you say?

Or fireside, or sunroom? Please don't take your laptop into the bathtub. Instead, use your computer printer (or see your local quick-print shop) to create your own "seminar style" looseleaf binder set!

The order form also includes a link to top-rated printing software -- the same software we used to paginate and print the original hardcopy version of MYSS! You'll be able to print the entire 4-volume, 1500-page upgrade in 1/4th the space!