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Jet's lav, full of luggage Jet at very end of runway Executive, cooped up
Can you judge a jet by its john? One jet stops better on a short budget. A person in your position shouldn't have to fly cross-country in this position.
TAG: More margin for everything

Advertiser: Atlantic Aviation (speculative campaign extension)
Media: Ad


These ads grew naturally out of the mailer copy I wrote, but the studio only had
the direct mail part of the account. I developed the ads as self-promotion.

COPY:


Headline:  One jet stops better on a short budget.

Body Copy: 

   Our jet stops well over $100,000 better. Because that's how much our competitors would charge to add thrust reversers and anti-skid brakes to their mid-priced jets.
   These stoppers are standard with Westwind 1. And they're just for starters.
   Westwind 1 is loaded with standard features that give extra capability and comfort to passengers . . . and a special kind of comfort to the pilot.
   For instance, you can fly coast-to-coast and still have fuel left. Or fly into icing conditions if you must.



   Our brawny Garrett engines are located well behind the spacious cabin, leaving any noise behind you, too. And with the wings also set rearward, passengers can enjoy what's in front and below.
   You get up to twice the baggage space, extra headroom, wider tires, and much more, standard. It's clear why passengers, pilots and corporate treasurers all appreciate what Westwind 1 can do.
   Have your pilot and your treasurer both talk to us. We'll show them how our intelligent engineering preserves a healthy margin in your budget.
   For a detailed brochure call (etc.)


[And my tag line:]

More margin for everything.

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