Ad concepts and some thoughts about them. From freelance copywriter & creative consultant with broad broad consumer & business-to-business experience.  

Conceptual development --
Case: A waterless hand cleaner   3 of 11



Oops. A misfire here. For one thing, we're not positioning it as a "soap". Develop the "fun" part... NEXT

 
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Randall Rensch, Marketing Communication Concepts and Copywriting



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