Ad concepts and some thoughts about them. From freelance copywriter & creative consultant with broad broad consumer & business-to-business experience.  

Conceptual development --
Miscellaneous  


The other pages in this section are about concepts and how they evolve. Here are a few extras that, for better or worse, simply went extinct.


Triscuits

Just a thought. I knew a 1-year old who loved these, but am not sure they're a good idea for kids so young. For a children a little older, food value is a good hook. I wrote a TV script where the kids are looking for the hole in its "hole wheat."

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Randall Rensch, Marketing Communication Concepts and Copywriting



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NOTICE: This is presented for educational purposes only. Some of this work is the direct or indirect result of commercial or educational assignment, some is purely speculative. Nothing should be interpreted as an endorsement by the respective advertisers, agency or any other related party. Some logos and other identification may be simulated. All this work is copyrighted. Please do not print or re-use it. Work not for hire is copyright by Randall Rensch, all rights reserved. Trademarks are the property of their respective owners. Some product names may be speculative.
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