- How can you differentiate your company in 7 seconds?
- Why is your stuff not getting past the gatekeeper?
- Are your materials really saying what you want to say?
- Want to do it in-house, but quicker?
- Could you review your current provider's work more constructively?
Let's talk.
I'm available to plan, conceive and write any of your
marketing communications. But if you feel up
to doing it yourself, or need to evaluate your agency's
work more deeply, we can schedule a live review —
a phone consultation, typically 30-60 minutes — where we go through your existing
site or marketing piece(s) (or your mockup), and chat about how best to
accomplish your objectives, and everything else that comes to mind.
It's as if, after all these years, you
ran into your high school English teacher who meanwhile has learned
a whole lot about marketing
communications. Knowing what makes a website, brochure, or whatever work.
You will learn what you're doing wrong, so that you can fix it. And, just as important, confirm
what you're doing right, so you can focus and move more confidently in that direction.
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CLIENTS SAY:
"Randy, I find your writing absolutely engaging. You write with wit,
intelligence, style, power and flair.
You always come through with copywriting that is powerful, insightful, and
strategically correct."
— Steven Faulkner, The Faulkner Group, Inc., Edmond, OK
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You'll benefit from the same initial thought process I go
through in full-blown creative projects costing thousands of dollars.
I'm sure you've put a lot of time into what you have now. In fact, is that
the problem? Let me make your work easier by making your thoughts and words work more effectively.
I'm also sure a lot
of thought went into your writing and graphic decisions. Maybe you even knowingly
ignored some critical rules. (You did violate them knowingly, right?)
In any case, no one person can think of everything. Let's explore new options.
The process is efficient, and easy.
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CLIENTS SAY:
I really appreciate your way of understanding things and suggesting
the best possible solution. Thank you very much!"
— Mirjam M. Müller, Corporate Communications, Körber AG (Körber Paperlink companies / KPL.net)
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- First, contact me and arrange to send me a copy or URL for your
ad, brochure, website, sales letter, and/or other
marketing communications piece(s).
- Tell me what specific objectives you want materials to accomplish, what problem
you're trying to solve. (I could guess, but without knowing this, a
consultant is just wasting your time and theirs.)
- Mention any other specific concerns you have, but we won't limit ourselves
to those.
- I'll preview it.
- We'll schedule our conversation. Or, if everything's perfect (that's really rare), I'll say so, and there'll be no charge.
By the time we're done, you'll have
acquired enough insights and recommendations to keep you busy for days.
Towards stronger communication that works for you all year. Using
principles you'll value throughout your career.
My Detailed Phone Consultation fee is $247 (which includes my preview), paid in advance by MC,
Visa, Amex, PayPal or company check.
Satisfaction Guarantee:
If you're not satisfied, if you don't feel that our discussion
process and the insights you're obtaining are valuable to you, just end our conversation,
tell me why, and I'll promptly refund your payment. Fair enough?
To arrange a Detailed Phone Consultation,
write me now,
or call 718-577-0005 (9am-8pm New York time).
CD OPTION: If you like, you may record the consultation for your reference.
Or on request, I'll record it, and send it as an audio file or CD, at an additional cost of $35.
WRITTEN REPORT: Instead of phone consultation, a comprehensive written
review of your website, ad campaign, or brochure is available
at $450 (my minimum charge for most first projects).
FREE ALTERNATIVE: Getting into the nitty-gritty pays for itself, but if you
don't have time for even a half-hour conversation, ask for a
free evaluation. I'll briefly review your website, brochure or mailer at no charge.
It won't be
my comprehensive review, but it will identify top things you're doing
right or wrong — the first step to finding stronger, clearer ways
to convey your marketing message. I can also help with the message itself.
Call 718-577-0005, or write me.
But hurry. Like you, I have limited free time.
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CLIENTS SAY:
"Awesome work, oh great wordsmith! It's fun
brainstorming with you, and
you've provided some great insights. When you
write site copy
it's in good hands... thanks a million!"
— Ken Evoy, President & CEO, SiteSell, Inc.
|
Call me at 718-577-0005 for a formal phone review of your marketing
materials, and
benefit from my 25 years of synergistic experience in
advertising, sales promotion and the Internet. In an hour or less,
you'll gain insights you can use all year. 
