Copywriting Samples Menu

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NOTE: This index is not complete and is not updated regularly.
For my current copywriter portfolio, please visit my search page.

(Sorted by market) Click on column heading to sort by that category.

	Description	Industry	Medium	Market	Specialty	Style
	Vertical market profiles of sophisticated systems	Life Safety / Security Systems	Brochures: case histories	B-to-B	Sales promotion	Business
	Introducing a new phone-based nightlife guide	Entertainment	Brochure	B-to-B	New product	Informal
	An Information Technology consulting firm	Information Technology, Financial services	Brochure (capabilities)	B-to-B	Sales promotion	Very Formal
	Site of IP-oriented IT consulting firm	Information Technology, Web consulting	Web site	B-to-B	Internet	Business
	Humorous portfolio of paper samples	Paper mill	Collateral	B-to-B	Sales promotion	Humorous
	An executive jet not embarrassed to sell	Aircraft	Direct Mail and Ads	B-to-B	Sales Promotion / Advertising	Informal business
	The international air carrier that invented air cargo	Industrial / Cargo	Directory of Services	B-to-B	Sales promotion	Business
	Introducing a specialty coffee grower	Food & Beverage	Brochure & Sell sheets	B-to-B	Sales Promotion	Business
	A manufacturer of branded legwear	Fashion hosiery	Web site	B-to-B	Internet, Wholesale	Business
	E-books and online tools for small businesses	Software & Publishing	Web site	B-to-B (Small business)	Online marketing, New product, Long copy	Friendly first-person
	Who isn't thrilled by financial services?	Financial services	Ads / Mailers / Stuffers	B-to-B and Consumer	Direct Response / General	Various
	Military computer systems	Defense	Ad: magazine	B-to-B	Industrial	Business
	One of the world's finest hotels	Travel / Hospitality	Ad - Small space	Consumer & B-to-B	Upscale	Elegantly simple
	Several radio commercials	Retail	Radio	Consumer	Radio, Production	Humorous
	Tour Kentucky's coal country, of all places	Tourism	Ad - Long copy	Consumer	Direct Response, General	Informal, 1st person
	One from an award- winning campaign	Franchise restaurant	Ad - Newspaper	Consumer	Retail	Plain and simple
	Heads for a leading branded fiber	Floorcoverings	Ads - co-op	Consumer	Retail	Casual
	Two spec ads that had interesting results	Pet food	Ad comps	Consumer	General	Informal
	Warranty protection for homeowners	Insurance	Brochure	Consumer	Sales promotion	Friendly
	Teaser site introducing a new online store	Auto parts	Web site	Consumer	Internet, Retail	Informal
	An online store for women's hosiery	Fashion hosiery	Web site	Consumer	Internet, Retail	Friendly
	A volunteer ski club	Recreation	Web site	Consumer, non-profit	Internet	Friendly
	Credit restoration	Financial service	Radio	Consumer	Radio	Straight talk

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