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Okay, there's an exception...
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There is one kind of online interactivity that traditional media can't match. You can make
web pages more entertaining, helpful and sticky in many ways. Personalization. Games. Surveys. Dynamic pages.
Demonstrations. The possibilities are as endless as the marketer's imagination. But that larger statement, too,
is true of all media.
And that kind of "interactivity" isn't what many searchers mean when they look for "interactive." |
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