Randall Rensch, Marketing Communication Concepts and Copywriting  About Me
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On a DIY copy budget? Or want to become a Web copywriter?
Here's where you start.

I can, as a professional copywriter, efficiently write well about just about anything. It takes some time and ability to learn how to do that.
 
But if you have a business, an interest, a hobby, or some other type of focus on a particular subject that you love (or even just something you know more than average about), you can write effectively about that subject.
 
You, a copywriter? Yep. Just follow the advice in this new guide, Make Your Content Pre-Sell.  It explains how to write Web content that visitors want to read. Content they were looking for. Content they trust.
 
Trust is an essential ingredient in closing an online sale.
 
For the budding student of copywriting, this is a very good primer on when the copywriter should think "business" and when not.
 
For the non-writer, it's the best "how to write" book value on the Web today.
 
And, no, I didn't write it (drat!). It's by one of the world's most respected online marketers, who specializes in helping "small" small businesses succeed online. Once an "S.S.B." himself, he has achieved remarkable online success by following the trust-building principles described in this simple book. Things every professional copywriter knows. Or should.
 
Learn more. Click here.