 For other helpful and fun stuff,
use the top menu
Putting stories to use.Whether we're working on a website, an ad, a commercial, an explainer, fiction, non-fiction, whatever, let's look for the user-relevant story and tell it simply, clearly, freshly and naturally. Create a genuine User Experience. Capture attention. Intrigue the reader, viewer or listener. Inspire confidence and avoid confusion. Stir a reaction. And get results. What's your story?Let's talk about it. Ask now for a course of action. Or, to learn specifically how my understanding, imagination, objective thinking, flexibility and experience as a freelance UX copywriter can make your marketing communications budget do more, write me, or call me in New York City at 718•577•0005, and tell me something about your objectives, problems, progress or dreams. 
Tell me about your needsCall now. No charge for a chat:
MY OWN STORY: I've written for and advised some of the biggest agencies, creative boutiques, large and midsize companies, and plenty of entrepreneurs.
My work has won an Effie Award
for its marketing results. Whether Consumer or B2B, I enjoy helping with strategy, as well as extending campaigns
to a variety of media, from concept to hangtags, white papers to social.
To learn more, click on your interest...
 There's more than one way to do just about anything.But fewer "best ways."Want to make more money? Make yourself seem different. What's your position, your Unique Selling Proposition, your benefit and personality? Why should people like you more? It's like that joke about the mule. First you have to get their attention. But that joke never mentions the next step, which is just as important: Show them which way to move. Position yourself in their mind by using effective advertising concepts and headlines, call for action, and get things moving in a big way.  All types of Marketing Communications, all sorts of clientsFrom brochures, concepts and websites to street names and hangtags, here's how to find a great copywriter and content writer.I've worked on staff, and I've freelanced, both for many years, for agencies and advertisers large and small. I'm a team player, but also a self-starter. I don't care who gets credit. I do care about getting results. Let's look at the big picture, to make more of your budget and improve the aim on your target. Find ways to do more, better, for less.  Hundreds of articles and press releases.Editorial content that people actually want to read.As people's reading habits, social values and media choices have changed, so has the nature of advertising, to include SEO and web content with editorial value, not just overt "salesmanship." I've changed, too, having written hundreds of articles on a wide range of subjects, including topics such as paper processing machinery, telephone messaging, life safety, hearing physiology, cognition, acting techniques, small-business practices, audio recording technology and much more. Freelance or not, the one thing your copywriter needs to know is ... how to learn. An oldie-but-goodie Radio advertising and voice actingMy first love.It's not my only love, but it's where I got started -- as a copywriter and producer of radio commercials. Lately I've focused again in this field as a trained, experienced voice actor, and writing authority-building articles on related topics (some rather loosely related) such as telephone messaging, hearing physiology, cognition, acting technique, audio recording technology and much more. Testimonials . . .praise from a cross-section of freelance clients"You write with wit, intelligence, style, power and flair. Regardless of the time constraints we have to deal with, I have never been disappointed. You always come through with copywriting that is powerful, insightful, and strategically correct."  "Randy is amazing! Our four departments totally rely on him at this point. He gets the big picture objectives and fills in all the small details. And the best part is that he consistently catches things about our industry that even we miss. As a result, he greatly enhances everything our company puts out in literature form. As our company continues to grow, each new employee is amazed at what he does. As the CEO, I personally vouch for Randy, and strongly encourage anyone needing a writer to work with him."  "Awesome work, oh great wordsmith! It's fun brainstorming with you, and you've provided some great insights. When you write site copy it's in good hands... thanks a million!"  "Randy Rensch gets the job done, from traditional advertising copywriting to the right UX. Give him a call."  "Congratulations to you, Randy! I must say I really appreciate your way of understanding things and suggesting the best possible solution. The feedback was very good and they have changed very, very little. This is a great sign. Your comments and suggestions are most welcome - thank you very much!"  Synergistic range, in all mediaCopywriting SamplesSelect Favorites or a specialty from the drop-down list.
Let's talk.Contact Me
+1 718 · 577 · 0005
inquiry@rensch.com 8355 Austin St, 4F Kew Gardens, NY 11415 (New York City) Or use my EMAIL FORM Or REQUEST ESTIMATE |
