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Everything you need to choose a freelance copywriter
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Let's empathize with the Reader
In "Confessions of an Advertising Man," David Ogilvy recounted how a great copywriter understands the importance of User Experience. In this true story, Max Hart (of Hart, Schaffner & Marx) and his advertising manager, George L. Dyer, were arguing about long copy.
Dyer said, "I'll bet you ten dollars I can write a newspaper page of solid type and you'd read every word of it."
Hart scoffed at the idea.
"I don't have to write a line of it to prove my point,"
Dyer replied. "I'll only tell you the headline:
That scenario took place almost a century ago, yet it's as current as today's UX Thinker.
Putting stories to use.
Whether we're working on a website, an ad, a commercial, an explainer, fiction, non-fiction, whatever, let's look for the user-relevant story and tell it simply, clearly, freshly and naturally. Create a genuine User Experience. Capture attention. Intrigue the reader, viewer or listener. Inspire confidence and avoid confusion. Stir a reaction. And get results.
What's your story?
Let's talk about it. Ask now for a course of action. Or, to learn specifically how my understanding, imagination, objective thinking, flexibility and experience as a freelance UX copywriter can make your marketing communications budget do more, write me, or call me in New York City at 718•577•0005, and tell me something about your objectives, problems, progress or dreams.
Tell me about your needsCall now. No charge for a chat:
There's more than one way to do just about anything.
But fewer "best ways."
Want to make more money? Make yourself seem different. What's your position, your Unique Selling Proposition, your benefit and personality? Why should people like you more?
It's like that joke about the mule. First you have to get their attention. But that joke never mentions the next step, which is just as important: Show them which way to move.
Position yourself in their mind by using effective advertising concepts and headlines, call for action, and get things moving in a big way.
All types of Marketing Communications, all sorts of clients
From brochures, concepts and websites to street names and hangtags, here's how to find a great copywriter and content writer.
I've worked on staff, and I've freelanced, both for many years, for agencies and advertisers large and small. I'm a team player, but also a self-starter. I don't care who gets credit. I do care about getting results.
Let's look at the big picture, to make more of your budget and improve the aim on your target. Find ways to do more, better, for less.
Hundreds of articles and press releases.
Editorial content that people actually want to read.
As people's reading habits, social values and media choices have changed, so has the nature of advertising, to include SEO and web content with editorial value, not just overt "salesmanship."
I've changed, too, having written hundreds of articles on a wide range of subjects, including topics such as paper processing machinery, telephone messaging, life safety, hearing physiology, cognition, acting techniques, small-business practices, audio recording technology and much more. Freelance or not, the one thing your copywriter needs to know is ... how to learn.
Radio advertising and voice acting
My first love.
It's not my only love, but it's where I got started -- as a copywriter and producer of radio commercials. Lately I've focused again in this field as a trained, experienced voice actor, and writing authority-building articles on related topics (some rather loosely related) such as telephone messaging, hearing physiology, cognition, acting technique, audio recording technology and much more.
Testimonials . . .praise from a cross-section of freelance clients
"You write with wit, intelligence, style, power and flair. Regardless of the time constraints we have to deal with, I have never been disappointed. You always come through with copywriting that is powerful, insightful, and strategically correct."
Steven FaulknerThe Faulkner Group / The Transformation Agency
"Randy is amazing! Our four departments totally rely on him at this point. He gets the big picture objectives and fills in all the small details. And the best part is that he consistently catches things about our industry that even we miss. As a result, he greatly enhances everything our company puts out in literature form. As our company continues to grow, each new employee is amazed at what he does. As the CEO, I personally vouch for Randy, and strongly encourage anyone needing a writer to work with him."
David Goldberg, Founder and Chief Edge OfficerEdge Studio LLC, (voiceover recording and training, EdgeStudio.com)
"Awesome work, oh great wordsmith! It's fun brainstorming with you, and you've provided some great insights. When you write site copy it's in good hands... thanks a million!"
Ken Evoy, President & CEOSiteSell, Inc. / Solo Build It!
"Randy Rensch gets the job done, from traditional advertising copywriting to the right UX. Give him a call."
Bruce Duhan, President, Creative DirectorDuhan Creative
"Congratulations to you, Randy! I must say I really appreciate your way of understanding things and suggesting the best possible solution. The feedback was very good and they have changed very, very little. This is a great sign. Your comments and suggestions are most welcome - thank you very much!"
Mirjam M. Müller, Corporate CommunicationsKörber AG
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