Award-winning freelance copywriter / creative consultant for advertising, sales promotion, Web and other marketing communications... broad consumer & B2B copywriting experience includes retail, financial, technical / industrial. Freelance copywriter

Business-to-Business (B2B) copy with DM thinking and Consumer flair

Marketing Communication Concepts and Copywriting • New York City • 718-577-0005 •

How to give your sales tools more grip.

Call me at 718-577-0005. Tighten up your sales message Use my 25 years of synergistic experience in advertising, sales promotion and the Internet. B2B savvy in all sorts of media and markets. Reliable insight and flair, available as you need it.

  • Do your brochures, sales letters and other collateral need repair?
  • Want more powerful ways to convey your company's difference?
  • Are other writers often unavailable, not interested, or unaware there are differences between persuasion exposition and hype?
  • Need a copywriter who understands that engineers, managers and purchasing agents don't buy equipment, services and supplies the same way they buy a soft drink? Yet, they also do?

Let's get acquainted now.

Whatever project is coming up, I can take it from big idea right through the detail stages. Including coordinated spec sheets and press releases.

Click to see samples of advertising copy, brochures, direct mail, websites, radio... and much more

These days I specialize in business-to-business, But I still apply my capabilities in other areas, such as consumer technology, financial, real estate, and online marketing. Everybody benefits from the synergy.

I've written for and advised some of the biggest agencies, creative boutiques, large and midsize companies, and plenty of entrepreneurs. My work has won an Effie Award for its effectiveness. I also enjoy helping with strategy and campaign extensions.

Let's get started now. By rapidly mounting a responsive marketing effort, and improving the effectiveness of your current communications, this slow economy becomes a strategic opportunity.

Write me or call 718-577-0005 (8am-9pm New York time), and tell me something about your objectives, problems, progress or dreams.

"Randy, I find your writing absolutely engaging. You write with wit, intelligence, style, power and flair. Regardless of the time constraints we have to deal with, I have never been disappointed. You always come through with copywriting that is powerful, insightful, and strategically correct." -- Steven Faulkner, The Faulkner Group, Inc., Edmond, OK
"Congratulations to you, Randy! I must say I really appreciate your way of understanding things and suggesting the best possible solution. Your comments and suggestions are most welcome - thank you very much!" — Mirjam M. Müller, Corporate Communications, Körber AG (Körber Paperlink companies /
"Awesome work, oh great wordsmith! It's fun brainstorming with you, and you've provided some great insights. When you write site copy it's in good hands... thanks a million!" — Ken Evoy, President & CEO, SiteSell, Inc.

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