Copywriting, concepts and more. Also broad experience, fresh thinking and results. This way to my resume, samples, website URLs and such.

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The difference between
you and a professional mechanic is, he knows how to wash his hands.

  Advertiser: GoJo waterless hand cleaner  
  Media: Magazine Ad  

Back when I was on-staff, I suggested the agency pitch this product. This ad emerged from that suggestion. My boss supported my tip, but apparently management decided not to pursue. I've recycled some of my thoughts in the "conceptual development" tutorial section of my site.

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