Copywriting, concepts and more. Also broad experience, fresh thinking and results. This way to my resume, samples, website URLs and such.
NEW SEARCH                 INDEX

Jet's lav, full of luggage Jet at very end of runway Executive, cramped up
Can you judge a jet by its john? One jet stops better on a short budget. A person in your position shouldn't have to fly cross-country in this position.
TAG: More margin for everything

Advertiser: Atlantic Aviation (speculative campaign extension)
Media: Ad


These ads grew naturally out of the mailer copy I wrote, but the studio only had the direct mail part of the account. I developed the ads on my own.

COPY:


Headline:  Can you judge a jet by its john?

Body Copy: 

   You deserve better than this. Yet, only one major mid-priced jet gives you a commercial-style lavatory and so much separate luggage capacity that you won't need to store bags in the bathroom.
   Westwind 1.
   That's part of the extra margin in Westwind 1. We think some things should be more than emergency facilities, no matter how infrequently you'll use them.
   There's extra margin in our other facilities, too. Like braking, fuel range and headroom.
   Fly coast-to-coast, even make a non-fuel stop if you want, and you'll still have spare fuel at the end.

TO TOP OF PAGE


Standard thrust reversers will shorten your landing, increase safety margins and increase brake life. And save you the $100,000 it costs to add them to other jets. Everywhere you look, you'll see the essential design details that others consider options.
   Talk to your pilot, then talk to us. You'll both judge Westwind 1 to be the best value.
   For a detailed brochure call (etc.)


[And my tag line:]

More margin for everything.


Headline:  One jet stops better on a short budget.

Body Copy: 

   Our jet stops well over $100,000 better. Because that's how much our competitors would charge to add thrust reversers and anti-skid brakes to their mid-priced jets.
   These stoppers are standard with Westwind 1. And they're just for starters.
   Westwind 1 is loaded with standard features that give extra capability and comfort to passengers . . . and a special kind of comfort to the pilot.
   For instance, you can fly coast-to-coast and still have fuel left. Or fly into icing conditions if you must.

TO TOP OF PAGE


   Our brawny Garrett engines are located well behind the spacious cabin, leaving any noise behind you, too. And with the wings also set rearward, passengers can enjoy what's in front and below.
   You get up to twice the baggage space, extra headroom, wider tires, and much more, standard. It's clear why passengers, pilots and corporate treasurers all appreciate what Westwind 1 can do.
   Have your pilot and your treasurer both talk to us. We'll show them how our intelligent engineering preserves a healthy margin in your budget.
   For a detailed brochure call (etc.)


[And my tag line:]

More margin for everything.


Headline:  A person in your position shouldn't have to fly cross-country in this position.

Body Copy: 

   To get good headroom in a business jet, you usually have to pay a price that leaves no headroom inthe budget. Only one mid-priced jet is designed to give you the space that ordinarily costs much more.
   That spacious exception is Westwind 1 . . . with 41% more cabin volume than any of our three competitors.
   Even tall travelers are comfortable in Westwind 1, whether sitting straight up and straight ahead, or swiveled, reclined or tracked in any direction.
   What's more, your seats can make all those moves without making you pay extra.

TO TOP OF PAGE


   You'll also get many other extras, all standard. First-Class things, like thrust reversers for shorter landings. Extra fuel capacity for more safety and flexibility. An airline-style lavatory. More than twice the dedicated baggage capacity. Anti-ski brakes, and much more.
   Talk to Westwind owners, then talk to us, and you'll see what a person in your position likes to see.
   For a detailed brochure call (etc.)


[And my tag line:]

More margin for everything.

TO TOP OF COPY


NEW SEARCH                 INDEX

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
      
 

 

About Me  |   About You  |   About Advertising
E-mail

r  r - w e b   r e n s c h . co m
Web site copyright ©1996-2001 Randall Rensch All Rights Reserved
Common Sense, Uncommonly Presented is a service mark of Randall Rensch.