Business-to-Business (B2B) copy with DM thinking and Consumer flair

Randall Rensch, Freelance copywriter

Marketing Communication Concepts and Copywriting • New York City • 718-577-0005

Copywriter portfolio —
GenWebCo consulting

About my work on this site
The copy for this IT consulting firm's site followed the style of the capabilities brochure I wrote for them, reorganized and with additional content for the Web. I edited the online copy, lightened the tone a bit, and made a few other suggestions.

    Also see my brochure and online copy for a tech/software support firm. For technically-oriented print copy in a much different style, please see these case studies and other samples.

NOTE: The firm and its site are no longer with us. The local version below will have some broken links and is missing some elements.

Click below, and the site will appear in another window.

online store
(local reconstruction)

Other online experience:
Online store (fashion hosiery)
Online store (premium socks & tights)
E-books (long-copy online sales letters)
Writers Retreat (long-copy online sales letter)
Medical (pharmaceuticals)
IT consulting
Tech/Software Support
Industrial machinery (paper, printing)
Waterjet machining (industrial)
New consumer product (household accessory)
Custom paint manufacturer (industrial)
Online store (automotives)
Restaurant and wine bar
Real estate broker
Law firm (real estate)
Ski club
Branded legwear (B2B)
Brochure site (gift retailer)
My own site (part of my 9 years' SEO experience)

Other websites

Website video
Banner advertising