Business-to-Business (B2B) copy with DM thinking and Consumer flair

Randall Rensch, Freelance copywriter

Marketing Communication Concepts and Copywriting • New York City • 718-577-0005

Copywriter portfolio —

About my work on this site
This website, for a compounding pharmacy specializing in the treatment of pain, was part of a comprehensive and expanded positioning program. I participated in strategic development, positioning, naming, and writing various marketing materials (including direct-to-practioner, to patient and the website). This site is in an entirely different league than their old site and identity. Unfortunately, the pharmacy decided to pull back on the program and appears to be refocused on their original core business.
Click below, for views of the proposed site. Please contact me if you have any question.

online store

Other online experience:
Online store (fashion hosiery)
Online store (premium socks & tights)
E-books (long-copy online sales letters)
Writers Retreat (long-copy online sales letter)
Medical (pharmaceuticals)
IT consulting
Tech/software support
Industrial machinery (paper, printing)
Waterjet machining (industrial)
New consumer product (household accessory)
Custom paint manufacturer (industrial)
Online store (automotives)
Restaurant and wine bar
Real estate broker

Law firm (real estate)
Ski club
Branded legwear (B2B)
Brochure site (gift retailer)
My own site (part of my 9 years' SEO experience)

Other websites

Website video
Banner advertising