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COPY:


Key Visual:  World-Traveler Grandfather

Headline:  (Always) Bright White

"Handwritten" Copy: 


Choosing me? Very wise.

Everyone relies on me for strength. I can't help it. I like stability, don't you?

I'm crisply elegant, and proud of it. The look of quality needn't be expensive!

My friend, when you get to know me, you'll find I know how to do a great many things.

Within my bright exterior, you'll find just a suggestion of blue.

I'll make you look good.

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