Ad concepts and some thoughts about them. From freelance copywriter & creative consultant with broad broad consumer & business-to-business experience.  

Conceptual development --
Case: A waterless hand cleaner
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"Sensual experience"? Has society come that far? Well, maybe these ads go too far. The product is kind of fun, but the experience might be understood only by people who've already used it.

Let's get back to something practical....NEXT


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