Ad concepts and some thoughts about them. From freelance copywriter & creative consultant with broad broad consumer & business-to-business experience.  

Conceptual development --
Case: A waterless hand cleaner
  7 of 11

Full stop. We've gotten carried away. The "Finish... in XX seconds" line might be something to keep in mind for TV, but here it obscures our strong benefit message inside a strained exaggeration.

Maybe it will help to get back to basics. A tried-and-true demo...NEXT


For more details, call or
e-mail me now.


About Me  |   About You  |   About Advertising

r  r - w e b   r e n s c h . co m
Website copyright ©1996-2003 Randall Rensch All Rights Reserved