Ad concepts and some thoughts about them. From freelance copywriter & creative consultant with broad broad consumer & business-to-business experience.  
        

Conceptual development --
Case: A waterless hand cleaner
  7 of 11




Full stop. We've gotten carried away. The "Finish... in XX seconds" line might be something to keep in mind for TV, but here it obscures our strong benefit message inside a strained exaggeration.

Maybe it will help to get back to basics. A tried-and-true demo...NEXT

 


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