Ad concepts and some thoughts about them. From freelance copywriter & creative consultant with broad broad consumer & business-to-business experience.  

Conceptual development --
Case: A waterless hand cleaner
  9 of 11

Ahhh, getting close here. An unusual visual that should stop people as they breeze through their nice, fresh magazines. It introduces the product's tried-and-true history. And it flatters the amateur. Put this one over there.

... and let's keep going. About that "sensual" stuff,... in home situations, is it actually women who'll be buying this, either for themselves or their spouses? Very likely. Back to the "sensual" thing?

Hmmm. A lot of women might buy it. They doesn't necessarily mean they'll be the ones using it. How about...NEXT


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