Ad concepts and some thoughts about them. From freelance copywriter & creative consultant with broad broad consumer & business-to-business experience.  
        

Conceptual development --
Case: A waterless hand cleaner
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One problem. Women may like the convenience, and the smoothness, but some people aren't too thrilled with the smell. And it still can make a minor mess around the bathroom sink, although not as bad as the alternative...NEXT

 


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