Two ad concepts that had interesting results. From freelance copywriter & creative consultant with broad broad consumer & business-to-business experience.  
        

Conceptual development --
Case: A diet dog food
  1 of 3



THE PRODUCT: Fit and Trim dog food

THE PROJECT: Years ago, I showed these class project ads in my portfolio, to a variety of creative directors. Some liked the ad on the left much better, others the one on the right.
      I began asking about this, and a pattern emerged. People who'd owned a dog generally preferred "How do you explain." No clever pun, but more relevant communication. The lesson: Know your audience, and advertise to them.

While I'm at it, here are some other treatments......BACK

 


(For my portfolio, see About Me>Samples.)

For more details, call or e-mail me now.

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
      
 

 

About Me  |   About You  |   About Advertising
E-mail

r  r - w e b   r e n s c h . co m
NOTICE: This is presented for educational purposes only. Some of this work is the direct or indirect result of commercial or educational assignment, some is purely speculative. Nothing should be interpreted as an endorsement by the respective advertisers, agency or any other related party. Some logos and other identification may be simulated. All this work is copyrighted. Please do not print or re-use it. Work not for hire is copyright by Randall Rensch, all rights reserved. Trademarks are the property of their respective owners. Some product names may be speculative.
Website copyright ©1996-2003 Randall Rensch All Rights Reserved