If you're a retailer, a small business, or a service-provider thinking about building your
first website or if you're just thinking about building a business you'd probably rather
concentrate on business matters instead of the technical details of
planning, building and marketing your site. But a big web developer
may be way outside your budget. Here are a couple alternatives, both pretty affordable.|
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a new integral concept called
Site Build It!
Already an SBI! site owner? Click here. Otherwise, please read on, to see:
If you've toured the rest of my
you may have noticed that I don't link to a lot of products and services.
Site Build It! is one of the exceptions, because it's of interest to
some of my own clients and associates with relatively small businesses particularly service providers and retailers.
I know, as a copywriter
and creative consultant, that a website should be more
than a mere "web presence." It should market you, not just be a
photo-and-business-card-with-map. And it can do that, without turning it into an actual online store.
How to make your site marketworthy, in record time, at minimal cost? Site Build It!
Look at Site Build It! now.
The name "Site Build It!" is actually a misnomer, because, although it builds
a respectable website for you pretty much by point-and-click it also
does the marketing drudge work for you, too. And the really
valuable thing about it is that it guides you in setting up the foundation for a site
that is virtually guaranteed to draw significant traffic from search engine users.
In fact, its publisher includes a Satisfaction Guarantee. (Learn more about traffic results.)
Site Build It! does all this...
It's a whole bunch of great retailer website packages in one. Yes, you still have to do some serious thinking
and planning (why would you not want to?). But Site Build It! guides you every step of the way, so
you're sure to cover all the bases, thoroughly and professionally.
In fact, it requires a significant investment of your time. But, instead of spending that time learning
complex HTML skills, or learning to use an HTML editing program, you'll be spending the time on identifying
a lucrative niche, on your site's content (very important), and on other traffic- and
loyalty-building projects, such as writing an e-newsletter (SBI! processes sign-ups and
emails it automatically).
What SBI! does is guide
you down a path that's been followed with great success by thousands of other small online businesses,
and in the process, it automates the busy-work.
All for roughly what other hosting services charge for web-hosting alone.
If I didn't know better, I'd say it sounds too good to be true. But I know the company,
SiteSell.com. Its principal,
Ken Evoy, has one of the best reputations on the Internet for integrity and for
offering real value. After years of building that reputation in other online
ventures, he's turned this product into an even more special labor of love.
Which raises a couple of other important points...
Although you won't have to learn HTML in order to make SBI!
work for you, you can use HTML if you want. SiteSell has made SBI! increasingly capable and flexible, and I
expect that will continue. There are many ways to "customize" the results, some authorized, some not. But
that negates a key advantage... if you don't want to spend time learning all about HTML and FTP
transfers, etc., it makes even less sense learning how to customize SBI. (I'm a Certified Webmaster for Site Build It!, so
I can help with that if necessary. But I recommend first using it "straight out of the box."
That way, you'll focus on the strategic aspects of content and traffic-building, making the
key business decisions only you can make. Then if you still want to tweak the site,
you'll know what's really important.)
Although you may be tempted to save time by skipping parts of the manual
the "Action Guide"
please don't. SBI! is a traffic-building, business-building concept, and success at those goals depends
very much on building a sound foundation. If you take things in the proper order, and don't skip steps,
SBI! is specifically designed to maximize your chance of success.
Even if you're a brick-and-mortar retailer you can just as easily use your new site to
attract potential customers, impress them with your offers, products and expertise, and guide
those new customers to your "real world" store. Also offer your current customers valuable help
online, to reinforce your relationship and encourage repeat sales.
If you have a small service or physical retail business, I suggest you take a look, and see if this is a viable solution for you...
Better yet, try it. SiteSell.com offers a Satisfaction Guarantee. I think you'll quickly see ways that Site Build It! capabilities can make your site an extension of your business, without a major investment in Web design and hosting. It lets you concentrate on exploring the potential business aspects of your new site, without spending a minute more than necessary on the mechanics.
By the way... if you like, I can
in that exploration.