Randall Rensch, Marketing Communication Concepts and Copywriting 

      Whether you're a you're graphic artist, a dog walker,
      a fellow copywriter, a lawn service, whatever

How can the average service provider
build a visitor-grabbing website?
Easy. Don't just get a website. Get a website that works.

More and more small service-providers are considering the need for a website. And these days, many providers— from the phone company to your neighbor's nephew — offer to build you one cheaply. The problem with that is you wind up with a cheap website.

I'm not talking about how it looks. That can be easily repaired.

I mean those sites are often cheaply thought out. You want traffic to your site? For that you need a sound marketing foundation. You need to know what Internet users are really looking for. And ways to provide it. You need a plan that works.

Here are a couple alternatives, both pretty affordable.



Learn more about Site Build It!2. Consider a remarkable package called Site Build It!  For someone who sells a service, this may be your simplest solution.

Already an SBI! site owner? Click here.
Otherwise, please read on, to see:
    • the right way for a small business
      to approach Internet marketing
    • ways to make your site more than a business card

If you've toured the rest of my you may have noticed that I don't link to a lot of products and services. Site Build It! is one of the exceptions, because it's of interest to some of my own clients and associates.

I know, as a copywriter and creative consultant, that if you want to draw customers, a website should be more than a mere "web presence." Site Build It! gets you past that stage, in record time, at minimal cost.

Got 5 minutes?
Look at Site Build It! now.

The name "Site Build It!" is actually a misnomer, because, although it builds a respectable website for you — pretty much by point-and-click — it also builds a business. It does the marketing research drudge work for you, too. And the really valuable thing about it is that it guides you in setting up the foundation for a site that is virtually guaranteed to draw significant traffic from search engine users. (In fact, its publisher gives you a Satisfaction Guarantee.)

Site Build It! does all this...

• Shows you how to brainstorm and identify a productive niche
• Automates the process of analyzing search-engine niche data
• Guides you in developing your Web-marketing strategy
• Hosts your website (you'd pay as much elsewhere for hosting alone!)
• Automates the design of your site, giving you a wide range of look-and-feel options (or you can create and upload your own)
• Guides you in optimizing your site for search engines, following essentially the same principles I describe on my SEO page
• Submits it to search sites
• Maintains all of this, month to month
• Provides guidance and automated tools for responsible, effective e-mail marketing
• And more. Much more.
All for what a small business typically pays for hosting alone!

It's a whole bunch of great packages in one. Yes, you still have to do some serious thinking and planning (why would you not want to?). But Site Build It! guides you every step of the way, so you're sure to cover all the bases, thoroughly and professionally. In fact, it requires a significant investment of your time. But, instead of spending that time learning complex HTML skills, or learning to use an HTML editing program, you'll be spending the time on identifying a lucrative niche, on your site's content (very important) and on other traffic and loyalty-building projects, such as writing an e-newsletter (SBI! processes sign-ups and emails it automatically). What SBI! does is guide you down a path that's been followed with great success by thousands of other small online businesses, and in the process, it automates the busy-work.

All for roughly what other hosting services charge for web-hosting alone.

If I didn't know better, I'd say it sounds too good to be true. But I know the company, SiteSell.com. Its principal, Ken Evoy, has one of the best reputations on the Internet for integrity and for offering real value. After years of building that reputation in other online ventures, he's turned this product into an even more special labor of love.

Which raises a couple of other important points...

• Although you won't have to learn HTML in order to make SBI! work for you, you can use HTML if you want. (So if you have a special look, you can keep it). There are many ways to "customize" the results, some authorized, some not. But that negates a key advantage... if you don't want to spend time learning all about HTML and FTP transfers, etc., it makes even less sense learning how to customize SBI. (I'm a Certified Webmaster for Site Build It!, so I can help with that if necessary. But I recommend first using it "straight out of the box." That way, you'll focus on the strategic aspects of content and traffic-building, making the key business decisions only you can make. Then if you still want to tweak the site, you'll know what's really important.)

• Although you may be tempted to save time by skipping parts of the manual — the "Action Guide" — please don't. SBI! is a traffic-building, business-building concept, and success at those goals depends very much on building a sound foundation. If you take things in the proper order, and don't skip steps, SBI! is specifically designed to maximize your chance of success.

Take the SBI! Quick Tour

In fact, even if you don't use Site Build It!, you might want to peruse the Action Guide anyway. It in itself will help you research and implement an online business plan. It's free. For instructions on how to get it, just write me.

If you provide a service service — you're graphic artist, a dogwalker, a fellow copywriter, a lawn service, whatever — I suggest you take a look, and see if this is a viable solution for you...

Better yet, try it. SiteSell.com offers a Satisfaction Guarantee. I think you'll quickly see ways that Site Build It! capabilities can make your site an extension of your business, without a major investment in Web design and hosting. It lets you concentrate on exploring the potential business aspects of your new site, without spending a minute more than necessary on the mechanics.

By the way... if you like, I can in that exploration.

Click here to learn more about SBI!