a new integral concept called Site Build It!For someone who (a) sells a service, or
(b) wants to find a profitable online market niche, or
(c) is a retailer or other small business wanting to attract new qualified prospects, this may be your simplest solution.
How a small business can take advantage
of proven Internet marketing techniques without making all-too-common mistakes
Not just how to develop a site, but to
to develop a sound online marketing plan.
The proven, almost automatic way to
generate high search engine rankings and profitable traffic.
Ways to make your site more than a business cardwithout hype or having to make it
an online store.
If you've toured the rest of my
you may have noticed that I don't link to a lot of products and services.
Site Build It! is one of the exceptions, because it's of interest to
some of my own clients and associates with relatively small businesses including people
who want to start a work-at-home business.
I know, as a copywriter
and creative consultant, that a website should be more
than a mere "web presence." It should market you, not just be a
photo-and-business-card-with-map. And it can do that, without making it needlessly complex or obnoxiously promotional.
How to make your site marketworthy, in record time, at minimal cost? Site Build It!
(About the goofy name... Another of my clients won't let his writers use an exclamation point, ever, because no punctuation can substitute for making the point with words. That's a great writing tip, and SiteBuildIt! has so much more to say than its name implies. So let me tell you everything. Better yet, take a look...)
The name "Site Build It!" is actually a misnomer, because, although it builds
a respectable website for you pretty much by point-and-click it also
does the marketing drudge work for you, too. And the really
valuable thing about it is that it guides you in setting up the foundation for a site
that is virtually guaranteed to draw significant traffic from search engine users.
In fact, its publisher includes a Satisfaction Guarantee. (Learn more about traffic results.)
Site Build It! does all this...
Shows you how to brainstorm and identify a productive niche
Automates the process of analyzing search-engine niche data ("keyword supply and demand")
Guides you in developing your Web-marketing strategy
Hosts your website (you'd pay as much elsewhere for hosting alone)
Automates the design of your site, giving you a wide range of look-and-feel options (or you can create and upload your own)
Guides you in optimizing your site for search engines, following essentially the same principles I describe on my SEO page
Submits it to search engines
Maintains all of this, month to month
Provides guidance and automated tools for responsible, effective e-mail marketing
And more. Much more.
Yes, you can cobble up much of this from a variety of sources,
but that gets confusing and pricey. Site Build It! includes step-by-step
guidance in pulling it all together, in the context of a proven online marketing plan.
All for what a small business typically pays for hosting alone.
What's in the "much, much more" part?
registering your domain name
automatically maintaining your e-mailing list sign-ups
formatting and one-click sending of your own e-newsletter
automatically responding to visitors who fill out forms at your site
(even an entire series of e-course emails if you want)
easily creating those forms
creating an RSS feed
managing your email (you can even make it spam-free
without relying on filters)
detailed traffic and search-engine listing reports
input and feedback from thousands of other e-entrepreneurs
in a robust forum that encompasses sitebuilding,
online marketing and business concepts
and, yes, even much, much more
It's not just "how-to" do it this package actually does it. (And if you don't even know
what a lot of these things are, no problem -- SBI! fills you in on these new online marketing tools. You can use them, or not, or start using them whenever you're ready.)
It's a whole bunch of great online marketing packages in one.
Yes, you still have to do some serious thinking
and planning (why would you not want to?). But Site Build It! guides you every step of the way, so
you're sure to cover all the bases, thoroughly and professionally.
In fact, it requires a significant investment of your time. But, instead of spending that time learning
complex HTML skills, or learning to use an HTML editing program, you'll be spending the time on identifying
a lucrative niche, on your site's content (very important), and on other traffic- and
loyalty-building projects, such as writing an e-newsletter (SBI! processes sign-ups and
emails it automatically).
What SBI! does is guide
you down a path that's been followed with great success by thousands of other small online businesses,
and in the process, it automates the busy-work.
All for roughly what other hosting services charge for web-hosting alone.
If I didn't know better, I'd say it sounds too good to be true. But I know the company,
SiteSell.com. Its principal,
Ken Evoy (a former client of mine), has one of the best reputations on the Internet for integrity and for
offering real value. After years of building that reputation in other online
ventures, he's turned this product into an even more special labor of love.
Which raises a couple of other important points...
Although you won't have to learn HTML in order to make SBI!
work for you, you can use HTML if you want. SiteSell has made SBI! increasingly capable and flexible, and I
expect that will continue. There are many ways to "customize" the results, some authorized, some not. But
that negates a key advantage... if you don't want to spend time learning all about HTML and FTP
transfers, etc., it makes even less sense learning how to customize SBI. (I'm a Certified Webmaster for Site Build It!, so
I can help with that if necessary. But I recommend first using it "straight out of the box."
That way, you'll focus on the strategic aspects of content and traffic-building, making the
key business decisions only you can make. Then if you still want to tweak the site,
you'll know what's really important.)
Although you may be tempted to save time by skipping parts of the manual
the "Action Guide"
please don't. SBI! is a traffic-building, business-building concept, and success at those goals depends
very much on building a sound foundation. If you take things in the proper order, and don't skip steps,
SBI! is specifically designed to maximize your chance of success.
Is there a shopping cart? Yes, but at extra cost, and it will take some time to set up. Leave that for later. First, build your traffic. For a limited product line or demand-testing, you can easily incorporate PayPal payment links.
About what you'll see as I've just said, Site Build It! is positioned as a
way to research and start an online business. (It originally focused on creating an affiliate site
that's a site that guides visitors to other sites, for commissions but not anymore. If a large
portion of your potential visitors are likely to come from search engines, SBI! is an excellent way
to realize that potential, regardless of how you then monetize your traffic.)
Even if you're a brick-and-mortar retailer you can just as easily use your new site to
attract potential customers, impress them with your offers, products and expertise, and guide
those new customers to your "real world" store. Also offer your current customers valuable help
online, to reinforce your relationship and encourage repeat sales.
Here are some thought-starters, just for example...
WAYS EVEN AN OFFLINE LOCAL RETAILER CAN MAKE A WEBSITE PAY
Promote your store or your capabilities
Announce and display new products
Provide categorized lists of gift ideas
Not only show a map to your store, but show your store
Give "how-to" instructions
Provide consumer or product-usage tips
Post store policies
Advertise your store's special events
Encourage visitors to correspond with you, or sign up for your newsletter (online or off)
Build a responsible email mailing list
Automatically mail an e-newsletter and archive past issues online
Offer an online course
Offer discounts or bonus gifts to site visitors who purchase at your store
Liquidate close-outs, and test new merchandise appeal
Get new customers up to speed or distribute your loyalty program as a series of automated opt-in emails.
Link to other sites that sell non-competitive related products
Link to news sites -- for example, if you're a ski shop, link to the ski conditions
Publish a blog, with your observations on local events, your industry, customer anecdotes, advice, whatever you like
Plenty of small small-businesses have proven that the framework works.
If you have a small business, or want to start one, I suggest you take a look, and see if this is a viable solution for you. Even large businesses can use SBI! sites to drive targeted traffic to their main site. (See the hundreds of traffic results for hundreds of SBI! sites, of all kinds.)
Better yet, try it. SiteSell offers a Satisfaction Guarantee. I think you'll quickly see ways that Site Build It! capabilities can help you start a business, or make your site an extension of your existing business, without a major investment in Web design and hosting. It lets you concentrate on exploring the potential business aspects of your new site, without spending a minute more than necessary on the mechanics.
By the way... if you like, I can
in that exploration.
To learn how Site Build It! applies specifically to you, click
on your particular interest:
Other SiteSell products include:
• Make Your Knowledge SELL! How to conceive and write your own e-book and market it yourself online.
• Make Your Words SELL! The book I wish I'd written about copywriting. But why reinvent the wheel?
• Make Your Price SELL! A new, low-cost research concept for determining your product's optimal price point.
• Make Your Net Auction SELL! How to start an online auction business with no up-front investment.
• Make Your Content PREsell! For the non-writer, it's the best "how to write online copy" book value on the Web today.
• SpamCheck Does your email look like spam? Run it past this free tester.
• Make Your Price SELL! A fast, low-cost price-research tool, starts working in 50 minutes.
• Free Guides Free Masters Courses, the SBI! Action Guide and other how-to information you can download at no charge.