Randall Rensch, Marketing Communication Concepts and Copywriting 

An efficient website-building and marketing solution
for service providers, e-sellers,
local retailers, and other small businesses

If you have a small business and are thinking about building your first website — or if you're just thinking about building a business — you'd probably rather concentrate on business matters instead of the technical details of planning, building and marketing your site. But a big web developer may be way outside your budget. Here are a couple alternatives, both pretty affordable.



2. Learn more about Site Build It!Consider a new integral concept called Site Build It!  For someone who (a) sells a service, or (b) wants to find a profitable online market niche, or (c) is a retailer or other small business wanting to attract new qualified prospects, this may be your simplest solution.

Already an SBI! site owner? Click here.
Otherwise, please
read on, to learn:
    • How a small business can take advantage
      of proven Internet marketing techniques
      without making all-too-common mistakes

    • Not just how to develop a site, but to
      to develop a sound online marketing plan.

    • The proven, almost automatic way to
      generate high search engine rankings
      and profitable traffic.

    • Ways to make your site more than a
      business card
without hype or having to make it
      an online store.

If you've toured the rest of my you may have noticed that I don't link to a lot of products and services. Site Build It! is one of the exceptions, because it's of interest to some of my own clients and associates with relatively small businesses — including people who want to start a work-at-home business.

I know, as a copywriter and creative consultant, that a website should be more than a mere "web presence." It should market you, not just be a photo-and-business-card-with-map. And it can do that, without making it needlessly complex or obnoxiously promotional. How to make your site marketworthy, in record time, at minimal cost? Site Build It!

(About the goofy name... Another of my clients won't let his writers use an exclamation point, ever, because no punctuation can substitute for making the point with words. That's a great writing tip, and SiteBuildIt! has so much more to say than its name implies. So let me tell you everything. Better yet, take a look...)

Got 5 minutes?
Look at Site Build It! now.

The name "Site Build It!" is actually a misnomer, because, although it builds a respectable website for you — pretty much by point-and-click — it also does the marketing drudge work for you, too. And the really valuable thing about it is that it guides you in setting up the foundation for a site that is virtually guaranteed to draw significant traffic from search engine users. In fact, its publisher includes a Satisfaction Guarantee. (Learn more about traffic results.)

Site Build It! does all this...

• Shows you how to brainstorm and identify a productive niche
• Automates the process of analyzing search-engine niche data ("keyword supply and demand")
• Guides you in developing your Web-marketing strategy
• Hosts your website (you'd pay as much elsewhere for hosting alone)
• Automates the design of your site, giving you a wide range of look-and-feel options (or you can create and upload your own)
• Guides you in optimizing your site for search engines, following essentially the same principles I describe on my SEO page
• Submits it to search engines
• Maintains all of this, month to month
• Provides guidance and automated tools for responsible, effective e-mail marketing
• And more. Much more.

Yes, you can cobble up much of this from a variety of sources, but that gets confusing and pricey. Site Build It! includes step-by-step guidance in pulling it all together, in the context of a proven online marketing plan. All for what a small business typically pays for hosting alone.

What's in the "much, much more" part?
    • registering your domain name
    • automatically maintaining your e-mailing list sign-ups
    • formatting and one-click sending of your own e-newsletter
    • automatically responding to visitors who fill out forms at your site
      (even an entire series of e-course emails if you want)
    • easily creating those forms
    • creating an RSS feed
    • blogging
    • managing your email (you can even make it spam-free
      without relying on filters)
    • detailed traffic and search-engine listing reports
    • input and feedback from thousands of other e-entrepreneurs
      in a robust forum that encompasses sitebuilding,
      online marketing and business concepts
    • and, yes, even much, much more

It's not just "how-to" do it — this package actually does it. (And if you don't even know what a lot of these things are, no problem -- SBI! fills you in on these new online marketing tools. You can use them, or not, or start using them whenever you're ready.)

It's a whole bunch of great online marketing packages in one.

Yes, you still have to do some serious thinking and planning (why would you not want to?). But Site Build It! guides you every step of the way, so you're sure to cover all the bases, thoroughly and professionally. In fact, it requires a significant investment of your time. But, instead of spending that time learning complex HTML skills, or learning to use an HTML editing program, you'll be spending the time on identifying a lucrative niche, on your site's content (very important), and on other traffic- and loyalty-building projects, such as writing an e-newsletter (SBI! processes sign-ups and emails it automatically). What SBI! does is guide you down a path that's been followed with great success by thousands of other small online businesses, and in the process, it automates the busy-work.

All for roughly what other hosting services charge for web-hosting alone.

If I didn't know better, I'd say it sounds too good to be true. But I know the company, SiteSell.com. Its principal, Ken Evoy (a former client of mine), has one of the best reputations on the Internet for integrity and for offering real value. After years of building that reputation in other online ventures, he's turned this product into an even more special labor of love.

Which raises a couple of other important points...

• Although you won't have to learn HTML in order to make SBI! work for you, you can use HTML if you want. SiteSell has made SBI! increasingly capable and flexible, and I expect that will continue. There are many ways to "customize" the results, some authorized, some not. But that negates a key advantage... if you don't want to spend time learning all about HTML and FTP transfers, etc., it makes even less sense learning how to customize SBI. (I'm a Certified Webmaster for Site Build It!, so I can help with that if necessary. But I recommend first using it "straight out of the box." That way, you'll focus on the strategic aspects of content and traffic-building, making the key business decisions only you can make. Then if you still want to tweak the site, you'll know what's really important.)

• Although you may be tempted to save time by skipping parts of the manual — the "Action Guide" — please don't. SBI! is a traffic-building, business-building concept, and success at those goals depends very much on building a sound foundation. If you take things in the proper order, and don't skip steps, SBI! is specifically designed to maximize your chance of success.

• Is there a shopping cart? Yes, but at extra cost, and it will take some time to set up. Leave that for later. First, build your traffic. For a limited product line or demand-testing, you can easily incorporate PayPal payment links.

Take the SBI! Quick Tour

About what you'll see — as I've just said, Site Build It! is positioned as a way to research and start an online business. (It originally focused on creating an affiliate site — that's a site that guides visitors to other sites, for commissions — but not anymore. If a large portion of your potential visitors are likely to come from search engines, SBI! is an excellent way to realize that potential, regardless of how you then monetize your traffic.)

Even if you're a brick-and-mortar retailer you can just as easily use your new site to attract potential customers, impress them with your offers, products and expertise, and guide those new customers to your "real world" store. Also offer your current customers valuable help online, to reinforce your relationship and encourage repeat sales.

Here are some thought-starters, just for example...

• Promote your store or your capabilities
• Announce and display new products
• Provide categorized lists of gift ideas
• Not only show a map to your store, but show your store
• Give "how-to" instructions
• Provide consumer or product-usage tips
• Post store policies
• Advertise your store's special events
• Encourage visitors to correspond with you, or sign up for your newsletter (online or off)
• Build a responsible email mailing list
• Automatically mail an e-newsletter and archive past issues online
• Offer an online course
• Offer discounts or bonus gifts to site visitors who purchase at your store
• Liquidate close-outs, and test new merchandise appeal
• Get new customers up to speed or distribute your loyalty program as a series of automated opt-in emails.
• Link to other sites that sell non-competitive related products
• Link to news sites -- for example, if you're a ski shop, link to the ski conditions
• Publish a blog, with your observations on local events, your industry, customer anecdotes, advice, whatever you like

Plenty of small small-businesses have proven that the framework works.

If you have a small business, or want to start one, I suggest you take a look, and see if this is a viable solution for you. Even large businesses can use SBI! sites to drive targeted traffic to their main site. (See the hundreds of traffic results for hundreds of SBI! sites, of all kinds.)

Better yet, try it. SiteSell offers a Satisfaction Guarantee. I think you'll quickly see ways that Site Build It! capabilities can help you start a business, or make your site an extension of your existing business, without a major investment in Web design and hosting. It lets you concentrate on exploring the potential business aspects of your new site, without spending a minute more than necessary on the mechanics.

By the way... if you like, I can in that exploration.

To learn how Site Build It! applies specifically to you, click on your particular interest:

Already Online
Infopreneur (Online reference)
Local Offline Business
Selling a Service
Selling Hard Goods
Ebooks and other E-Goods
Sales / Rental Agent / Rep/Distributor
Webmaster or Web Developer
Auction Seller
Work From Home
Work-At-Home Mom
Network (MLM) Marketer
Affiliate Marketer
Middleman (Earning Finders Fees)
Other Business
Other SiteSell products include:
Make Your Knowledge SELL! — How to conceive and write your own e-book and market it yourself online.
Make Your Words SELL! — The book I wish I'd written about copywriting. But why reinvent the wheel?
Make Your Price SELL! — A new, low-cost research concept for determining your product's optimal price point.
Make Your Net Auction SELL! — How to start an online auction business with no up-front investment.
Make Your Content PREsell! — For the non-writer, it's the best "how to write online copy" book value on the Web today.
SpamCheck — Does your email look like spam? Run it past this free tester.
Make Your Price SELL! — A fast, low-cost price-research tool, starts working in 50 minutes.
Free Guides — Free Masters Courses, the SBI! Action Guide and other how-to information you can download at no charge.

Learn more about Site Build It!Learn more about Site Build It!Learn more at SiteSell now