Randall Rensch, Marketing Communication Concepts and Copywriting
To show perspective, here's a cross-section of accounts I've worked on in this area over the years. Some a little, some a lot. Please call or write for more information.


  • T. Rowe Price Associates, mutual funds
  • Legg Mason (b-to-b products)
  • Citibank and Citi cards (direct and customer service)
  • Chase Manhattan Bank (retail)
  • Chemical Bank (mortgage)
  • Source Securities; Source Commodities
  • Various Web sites (VC, trade, etc.)
  • Manufacturers Hanover (wholesale)
  • Fidelity Union Trust (middle market)
  • State Street Bank
  • CitiFinancial Mortgage
  • East Islip Savings Bank (radio)
  • Newsletter to financial officers (promotion)
  • National Commercial Bank (foreign)
  • Various local banks
  • a provider of EDI services to healthcare insurers


  • Generally familiar with concepts, problems and potential of bank reporting systems
  • Advertising and sales promotion for products used by banks, such as data and image storage systems, data communications, etc.
  • Ghost-writer, article on data storage technology for bank officer's byline
This is just part of my broad experience in marketing communications.
The list is not necessarily all-inclusive, and not everything is of the same weight. Since I didn't work directly for many of these companies, it should not be construed as a list of references or endorsements.
Randall Rensch, Marketing Communication Concepts and Copywriting