freelance UX copywriter, ready for business

Randall Rensch Contact

FREELANCE UX COPYWRITER   B-TO-B WITH DM THINKING AND CONSUMER FLAIR Contact

     
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      Senior copywriter and more
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Everything you need to choose a freelance copywriter

Quick Links:
  • Contact:  Write me or call
  • Services:  22 ways I can help you
  • Samples:  Searchable B2B and B2C, all media
  • UX Thinking:  UX Writing and the User Experience
  • How to choose a copywriter

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Let's empathize with the Reader

David Ogilvy, great copywriter

In "Confessions of an Advertising Man," David Ogilvy recounted how a great copywriter understands the importance of User Experience. In this true story, Max Hart (of Hart, Schaffner & Marx) and his advertising manager, George L. Dyer, were arguing about long copy.

Dyer said, "I'll bet you ten dollars I can write a newspaper page of solid type and you'd read every word of it."

Hart scoffed at the idea.

"I don't have to write a line of it to prove my point," Dyer replied. "I'll only tell you the headline:
      THIS PAGE IS ALL ABOUT MAX HART."
— Confessions of an Advertising Man, Chapter 6, "How to write potent copy"

That scenario took place almost a century ago, yet it's as current as today's UX Thinker.


Putting stories to use.

Whether we're working on a website, an ad, a commercial, an explainer, fiction, non-fiction, whatever, let's look for the user-relevant story and tell it simply, clearly, freshly and naturally. Create a genuine User Experience. Capture attention.  Intrigue the reader, viewer or listener. Inspire confidence and avoid confusion. Stir a reaction. And get results.

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What's your story?

Let's talk about it. Ask now for a course of action. Or, to learn specifically how my understanding, imagination, objective thinking, flexibility and experience as a freelance UX copywriter can make your marketing communications budget do more, write me, or call me in New York City at 718•577•0005, and tell me something about your objectives, problems, progress or dreams.

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Tell me about your needs
Call now. No charge for a chat: 718•577•0005
MY OWN STORY: I've written for and advised some of the biggest agencies, creative boutiques, large and midsize companies, and plenty of entrepreneurs. My work has won an Effie Award for its marketing results. Whether Consumer or B2B, I enjoy helping with strategy, as well as extending campaigns to a variety of media, from concept to hangtags, white papers to social.
To learn more,
click on your interest...
  • freelance b2b copywriter

    Usability/UX
    My background encompasses all the qualities found in a User Experience (UX) Thinker. Put a UX-savvy writer on your development team, and make everyone happy.

    Where next?

    • User Experience (UX) samples
    • Other samples
    • Resumé
    • Contact me









  • freelance b2b copywriter

    B2B
    My B-to-B experience is extensive, and it benefits from my consumer work, including retail, sales promotion, online and direct marketing. Remember that Business-to-Business people are businesspeople.

    Where next?

    • B-to-B (B2B) samples
    • Other samples
    • Resumé
    • Contact me









  • radio commercials copywriter


    Radio

    I began my career as a radio copywriter, and the medium is still dear to my heart. Too often, it doesn't get the careful, experienced attention it deserves. Here, it will.

    Where next?

    • Radio samples
    • Other samples
    • Resumé
    • Contact me








  • freelance web content writer


    Online / Internet

    I've written websites and other online communications from the beginning, for big and little companies. It's changed, I've changed, but the most important things remain the same.

    Where next?

    • Online samples
    • Other samples
    • Resumé
    • Contact me









  • brochure copywriting freelance


    Brochures
    Have websites outmoded the physical brochure? Hardly. I still write many brochures each year. The two media are not the same. But they should work together.

    Where next?

    • Brochure samples
    • Other samples
    • Resumé
    • Contact me







  • freelance copywriter financial



    Financial
    Before it was called "branding," my first freelance assignment was to introduce a new image campaign for Chase. Since then, I've written a wide variety of consumer and b-to-b financial marketing, from mortgage lending, mutual funds and credit cards, to data systems, marketing services and algorithmic trading.

    Where next?
    • Financial Marketing samples
    • Other samples
    • Resumé
    • Contact me





  • freelance copywriter technology


    Technology

    "The language of the prospect, not a bit more technical than that." Whatever the technology, its producer and its buyer often speak at very different levels. And, we tend to forget that they speak yet another language over the backyard barbecue -- plain English. Part of my job as a copywriter is to bridge those gaps.

    Where next?

    • Technology samples
    • Other samples
    • Resumé
    • Contact me







  • freelance copywriter mail and direct marketing

    Mail and Direct Marketing
    I don't show a lot of my direct marketing samples here. Many are not all that public. But you'll see some of my mailers, sales letters, emails, microsites, online stores and other DM/DR, including a series of b-to-b mailers that brought a 40% response.

    Where next?

    • Mail and Direct Marketing samples
    • Other samples
    • Resumé
    • Contact me







  • sales promotion contract copywriter


    Sales Promo

    "Sales promotion" used to be just couponing. Today it's much more. I see it as anything that brings the prospect to the register, order form, or handshake. And I've done a lot of that.

    Where next?

    • Sales Promotion samples
    • Other samples
    • Resumé
    • Contact me







  • award-winning retail freelance copywriter


    Retail

    From my first days as a copywriter, I've worked in retail, including print, broadcast, branding, in-store promotion and dealer relations. And by the way, what is Direct Marketing but retail in another form?

    Where next?

    • Retail samples
    • Other samples
    • Resumé
    • Contact me








  • voice-over and narration, scripts and production

    Voice Acting & Narration
    I began as a radio copywriter/producer, and for many recent years, I was the copywriter and editor for Edge Studio, a major specialist in voiceover production, recording and coaching. Now I've returned to Voice Acting and audio production. Give a listen.

    Where next?
    • Voiceover demo
    • Scripts & other copywriting
    • Voiceover resumé
    • Copywriting resumé
    • Contact me





---
freelance copywriter b2b

There's more than one way to do just about anything.

But fewer "best ways."

Want to make more money? Make yourself seem different. What's your position, your Unique Selling Proposition, your benefit and personality? Why should people like you more?

It's like that joke about the mule. First you have to get their attention. But that joke never mentions the next step, which is just as important: Show them which way to move.

Position yourself in their mind by using effective advertising concepts and headlines, call for action, and get things moving in a big way.



CONTACT
UX copywriter

All types of Marketing Communications, all sorts of clients

From brochures, concepts and websites to street names and hangtags, here's how to find a great copywriter and content writer.

I've worked on staff, and I've freelanced, both for many years, for agencies and advertisers large and small. I'm a team player, but also a self-starter. I don't care who gets credit. I do care about getting results.

Let's look at the big picture, to make more of your budget and improve the aim on your target. Find ways to do more, better, for less.

SEARCH
freelance copywriter editor

Hundreds of articles and press releases.

Editorial content that people actually want to read.

As people's reading habits, social values and media choices have changed, so has the nature of advertising, to include SEO and web content with editorial value, not just overt "salesmanship."

I've changed, too, having written hundreds of articles on a wide range of subjects, including topics such as paper processing machinery, telephone messaging, life safety, hearing physiology, cognition, acting techniques, small-business practices, audio recording technology and much more. Freelance or not, the one thing your copywriter needs to know is ... how to learn.

ARTICLES

An oldie-but-goodie

Sorry, your browser does not support the audio function. Please contact me. I'm working on it.

Radio advertising and voice acting

My first love.

It's not my only love, but it's where I got started -- as a copywriter and producer of radio commercials. Lately I've focused again in this field as a trained, experienced voice actor, and writing authority-building articles on related topics (some rather loosely related) such as telephone messaging, hearing physiology, cognition, acting technique, audio recording technology and much more.

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RADIO
Voiceover
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Testimonials . . .

praise from a cross-section of freelance clients

"You write with wit, intelligence, style, power and flair. Regardless of the time constraints we have to deal with, I have never been disappointed. You always come through with copywriting that is powerful, insightful, and strategically correct."

Transformation Agency recommendation
Steven Faulkner
The Faulkner Group / The Transformation Agency

"Randy is amazing! Our four departments totally rely on him at this point. He gets the big picture objectives and fills in all the small details. And the best part is that he consistently catches things about our industry that even we miss. As a result, he greatly enhances everything our company puts out in literature form. As our company continues to grow, each new employee is amazed at what he does. As the CEO, I personally vouch for Randy, and strongly encourage anyone needing a writer to work with him."

Edge Studio testimonial
David Goldberg, Founder and Chief Edge Officer
Edge Studio LLC, (voiceover recording and training, EdgeStudio.com)

"Awesome work, oh great wordsmith! It's fun brainstorming with you, and you've provided some great insights. When you write site copy it's in good hands... thanks a million!"

SiteSell results
Ken Evoy, President & CEO
SiteSell, Inc. / Solo Build It!

"Randy Rensch gets the job done, from traditional advertising copywriting to the right UX. Give him a call."

Duhan Creative testimonial
Bruce Duhan, President, Creative Director
Duhan Creative

"Congratulations to you, Randy! I must say I really appreciate your way of understanding things and suggesting the best possible solution. The feedback was very good and they have changed very, very little. This is a great sign. Your comments and suggestions are most welcome - thank you very much!"

KPL logo Germany, USA and other countries
Mirjam M. Müller, Corporate Communications
Körber AG
CONTACT

Synergistic range, in all media

Copywriting Samples

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Contact Me

+1 718 · 577 · 0005

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8355 Austin St, 4F
Kew Gardens, NY 11415 (New York City)

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Randall Rensch, freelance UX copywriter   •   inquiryrensch.com   •   718-577-0005   •   8355 Austin St 4F, Kew Gardens, NY 11415 (New York City)

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Copyright © 1996-2023 Randall Rensch All Rights Reserved. Common Sense, Uncommonly Presented and Adcopy are service marks of Randall Rensch. DBA: Marketing Communication Concepts.     Spam and fraudulent email and calls will be reported to the Federal Trade Commission and NoMoRobo.com.
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