Stories are at the core of whatever I do as a copywriter and voice talent. Whether we're working on a website, an ad, a commercial, an explainer, fiction, non-fiction, whatever, let's look for the story and tell it simply, clearly, freshly and naturally. Capture attention. Intrigue the reader, viewer or listener. Inspire confidence and avoid confusion. Stir a reaction. And get results.
What's your story?
Let's talk about it. Ask now for an estimate and course of action. Or, to learn specifically how my understanding, imagination, objective thinking and flexibility as a freelance copywriter can make your marketing communications budget do more, write me, or call me in New York City at 718-577-0005, and tell me something about your objectives, problems, progress or dreams.
There's more than one way to do just about anything.
But fewer "best ways."
Want to make more money? Make yourself seem different. What's your position, your Unique Selling Proposition, your benefit and personality? Why should people like you more?
All types of Marketing Communications, all sorts of clients
From brochures, concepts and websites to street names and hangtags.
I've worked on staff, and I've freelanced, both for many years for agencies and advertisers large and small.
I'm a team player, but also a self-starter. I don't care who gets credit. I do care about getting results.
Hundreds of articles and press releases.
Editorial content that people actually want to read.
As people's reading habits,
social values and media choices have changed, so has the nature of advertising, to include SEO and
web content with editorial value, not just overt "salesmanship."
Radio advertising and voice acting
My first love.
It's not my only love, but it's where I got started -- as a writer and producer of radio commercials. Lately I've focused again in this field as a trained, experienced voice actor, and writing articles on related topics (some rather loosely related) such as telephone messaging, hearing physiology, cognition, acting technique, audio recording technology and much more.
Humbly submitted . . .praise from a cross-section of clients ...
"You write with wit, intelligence, style, power and flair. Regardless of the time constraints we have to deal with, I have never been disappointed. You always come through with copywriting that is powerful, insightful, and strategically correct."
Steven FaulknerThe Faulkner Group / The Transformation Agency
"Randy is amazing! Our four departments totally rely on him at this point. He gets the big picture objectives and fills in all the small details. And the best part is that he consistently catches things about our industry that even we miss. As a result, he greatly enhances everything our company puts out in literature form. As our company continues to grow, each new employee is amazed at what he does. As the CEO, I personally vouch for Randy, and strongly encourage anyone needing a writer to work with him."
David Goldberg, Founder and Chief Edge OfficerEdge Studio LLC, (voiceover recording and training, EdgeStudio.com)
"Awesome work, oh great wordsmith! It's fun brainstorming with you, and you've provided some great insights. When you write site copy it's in good hands... thanks a million!"
Ken Evoy, President & CEOSiteSell, Inc. / Solo Build It!
"Congratulations to you, Randy! I must say I really appreciate your way of understanding things and suggesting the best possible solution. The feedback was very good and they have changed very, very little. This is a great sign. Your comments and suggestions are most welcome - thank you very much!"
Mirjam M. Müller, Corporate CommunicationsKörber AG
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