Award-winning freelance copywriter / creative consultant for advertising, sales promotion, Web and other marketing communications... broad consumer & B2B copywriting experience includes retail, financial, technical / industrial. Freelance copywriterFind a copywriter fast!

Business-to-Business (B2B) copy with DM thinking and Consumer flair


Marketing Communication Concepts and Copywriting • New York City • 718-577-0005 •

 


Need an advertising copywriter? Creative advice or Internet marketing consultant? You've clicked on 25 years of synergistic experience in advertising, sales promotion and the Internet. Reliable freelance help, available as you need it.
      Concepts, headlines, information architecture, campaign charters, intriguing body copy, TV to mail, I can take your project from big idea right through the detail stages. Including coordinated spec sheets and package copy.
 
I tend to specialize in the following areas, but regularly apply my capabilities outside them:
  • business & consumer technical
  • financial
  • retail
  • all b-to-b / industrial
  • direct marketing / response / mail
  • Internet content, sales & other interactive
  • radio
  • brochures & other collateral
  • sales promotion
Copywriter Checklists are free!How to improve your…

Brochure Copywriting


SEO Copywriting

I've written for and advised some of the biggest agencies, creative boutiques, large and midsize companies, and plenty of entrepreneurs.
Not a lot of time and money spent on award entries here, but my work has won an Effie Award for its marketing RESULTS.
And unlike some other noted copywriters, I also enjoy helping with strategy, extending campaigns to a variety of media, and so forth.
 
Click to see samples of advertising copy, brochures, direct mail, websites, radio... and much more Let's get started. Working with a flexible, experienced copywriter is often the most cost-efficient way to improve the effectiveness of your advertising materials. Especially if you involve your writer early in the project. But, I'm a quick study, so I can hit the ground later, too.

Ask now for an estimate and course of action.   To learn specifically how my understanding, imagination, objective thinking and flexibility as a freelance copywriter can make your marketing communications budget do more, write me, or call 718-577-0005, and tell me something about your objectives, problems, progress or dreams.
 
Or start with my services menu for more than a dozen ways my copywriting and I help get the job done right.

C L I E N T S   S A Y :
"Randy, I find your writing absolutely engaging. You write with wit, intelligence, style, power and flair. Regardless of the time constraints we have to deal with, I have never been disappointed. You always come through with copy that is powerful, insightful, and strategically correct." -- Steven Faulkner, The Faulkner Group, Inc., Edmond, OK

"Awesome work, oh great wordsmith! It's fun brainstorming with you, and you've provided some great insights. When you write site copy it's in good hands... thanks a million!" -- Ken Evoy, President & CEO, SiteSell, Inc.

More Testimonials   






 
Advertising Resources for Clients and Copywriters. Also, Client Support

Your Copywriter's Office



Request an estimate



Internet marketing for the small small-business



How you (yes, you) can learn to write effective online copy



Do your mass emails look like spam? Test yours and see.



Know your perfect price in 50 minutes



Other Advertising Books & Tools

About Advertising and Copywriters
Copywriters and Common Sense - a mindset for judging ad copy



FAQs about Advertising and you



Headline of the Week - food for thought



Conceptual Development - How ads get born



Copywriters and Web sites - Nature's information architects



Search Engine Optimization - What will work forever?



• A couple dozen ways to improve your brochure



• Irreverent thoughts about interactive copywriting



• Small business: Before you choose an e-commerce web solution ... have a plan.
 
 
 
 
 
 
 
 
 





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