a copywriter? I've written for and advised some of the biggest agencies, creative
boutiques, large and midsize companies, and plenty of entrepreneurs.
Not a lot of time and money spent on award entries here, but my work
has won an Effie Award for its marketing
unlike some other noted copywriters, I also enjoy helping
with strategy, extending campaigns to a variety of media. I can handle it all, from concept to hangtags.
started. Working with a flexible, experienced copywriter is often the
most cost-efficient way to improve the effectiveness of your advertising
materials. Especially if you involve your writer early in the project.
But, I'm a quick study, so I can hit the ground later, too. Ask now for an estimate
and course of action. Or, to learn specifically how my
understanding, imagination, objective thinking and flexibility as
a freelance copywriter can make your marketing communications budget
do more, write
me, or call 718-577-0005,
and tell me something about your objectives, problems, progress or
You write with wit,
intelligence, style, power and flair. Regardless of the time constraints we
have to deal with, I have never been disappointed.
You always come through with copywriting that is powerful, insightful, and
strategically correct." -- Steven Faulkner, The
Faulkner Group, Inc., Edmond, OK
Online / Internet I've been writing websites and other online
communications for 15 years. Big sites, little sites, for big and little companies.
I'm hip to today's different online world. But the most important things remain the same.
it was called "branding," my first freelance assignment was to introduce a new image campaign for Chase. Since then, I've written a wide variety of consumer
and b-to-b financial marketing, from mortgage lending, mutual funds and credit cards, to data systems, marketing services and algorithmic trading.
Technology "The language of the prospect, not a bit
more technical than that." Whatever the technology, its producer and its buyer often speak at very different levels.
And, we tend to forget that they speak yet another language over the backyard barbecue -- plain English. Part of my job is to bridge those gaps.
Mail and Direct Marketing I don't show a lot
of my direct marketing samples here. Many are not all that public. But you'll see some of my mailers,
sales letters, emails, microsites, online stores and other DM/DR, including a series of b-to-b mailers that brought a 40% response.
Retail From my first days as a copywriter, I've worked
in retail, including print, broadcast, branding, in-store promotion and dealer relations. And by the way, what is Direct Marketing but retail in another form?
Voice Acting & Narration I'm the copy editor for Edge
Studio, a major specialist in Voice Over production, recording and training. I've done a little voice over work lately, and will soon be doing more. Audio production, too..