Business-to-Business (B2B) copy with DM thinking and Consumer flair

Randall Rensch, Freelance copywriter

Marketing Communication Concepts and Copywriting • New York City • 718-577-0005


Need a copywriter? I've written for and advised some of the biggest agencies, creative boutiques, large and midsize companies, and plenty of entrepreneurs. Not a lot of time and money spent on award entries here, but my work has won an Effie Award for its marketing results. And unlike some other noted copywriters, I also enjoy helping with strategy, extending campaigns to a variety of media. I can handle it all, from concept to hangtags.
    Let's get started. Working with a flexible, experienced copywriter is often the most cost-efficient way to improve the effectiveness of your advertising materials. Especially if you involve your writer early in the project. But, I'm a quick study, so I can hit the ground later, too.
    Ask now for an estimate and course of action.   Or, to learn specifically how my understanding, imagination, objective thinking and flexibility as a freelance copywriter can make your marketing communications budget do more, write me, or call 718-577-0005, and tell me something about your objectives, problems, progress or dreams.
You write with wit, intelligence, style, power and flair. Regardless of the time constraints we have to deal with, I have never been disappointed. You always come through with copywriting that is powerful, insightful, and strategically correct." -- Steven Faulkner, The Faulkner Group, Inc., Edmond, OK

More Testimonials   

  • B2B
    My B-to-B experience is extensive, and it benefits from my consumer work, including retail, sales promotion, online and direct marketing.

    Which would you like to see first?

    B-to-B samples
    Other samples
    Resumé

  • radio commercials scriptwriting


    Radio

    I began my career as a radio copywriter, and the medium is still dear to my heart. Too often, it doesn't get the careful, experienced attention it deserves. Here, it will.

    Which would you like to see first?

    Radio samples
    Other samples
    Resumé

  • website content writing


    Online / Internet

    I've been writing websites and other online communications for 15 years. Big sites, little sites, for big and little companies. I'm hip to today's different online world. But the most important things remain the same.

    Which would you like to see first?

    Online samples
    Other samples
    Resumé

  • brochure copywriting


    Brochures
    Have websites outmoded the physical brochure? Hardly. I still write many brochures each year. The two media are not the same. But they should work together.

    Which would you like to see first?

    Brochure samples
    Other samples
    Resumé

  • financial copywriting



    Financial
    Before it was called "branding," my first freelance assignment was to introduce a new image campaign for Chase. Since then, I've written a wide variety of consumer and b-to-b financial marketing, from mortgage lending, mutual funds and credit cards, to data systems, marketing services and algorithmic trading.

    Which would you like to see first?

    Financial Marketing samples
    Other samples
    Resumé

  • technology copywriter


    Technology

    "The language of the prospect, not a bit more technical than that." Whatever the technology, its producer and its buyer often speak at very different levels. And, we tend to forget that they speak yet another language over the backyard barbecue -- plain English. Part of my job is to bridge those gaps.

    Which would you like to see first?

    Technology samples
    Other samples
    Resumé

  • mail and direct marketing copywriting

    Mail and Direct Marketing
    I don't show a lot of my direct marketing samples here. Many are not all that public. But you'll see some of my mailers, sales letters, emails, microsites, online stores and other DM/DR, including a series of b-to-b mailers that brought a 40% response.

    Which would you like to see first?

    Mail and Direct Marketing samples
    Other samples
    Resumé

  • sales promotion copywriting


    Sales Promo

    "Sales promotion" used to be just couponing. Today it's much more. I see it as anything that brings the prospect to the register, order form, or handshake. And I've done a lot of that.

    Which would you like to see first?

    Sales Promotion samples
    Other samples
    Resumé

  • retail copywriter


    Retail

    From my first days as a copywriter, I've worked in retail, including print, broadcast, branding, in-store promotion and dealer relations. And by the way, what is Direct Marketing but retail in another form?

    Which would you like to see first?

    Retail samples
    Other samples
    Resumé

  • voice-over and narration, scripts and production


    Voice Acting & Narration

    I'm the copy editor for Edge Studio, a major specialist in Voice Over production, recording and training. I've done a little voice over work lately, and will soon be doing more. Audio production, too..

    Which would you like to go to first?

    Voice Over demo
    Scripts and other copywriting samples
    Voice-over resumé
    Copywriting resumé