freelance copywriter in New York City

Randall Rensch Contact

FREELANCE UX COPYWRITER   B-TO-B WITH DM THINKING AND CONSUMER FLAIR Contact

     
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Copywriting portfolio

Portfolio Search Results

SEARCH AGAIN
 Results for: (concepts)
Samples found: 23

Click below, for the full story.

Tourism ad for Kentucky's coal country, of all places

Small-space ad for a French luxury hotel

A selection of headlines I've written — as shown in this self promotional postcard
Conceptual development -- spec ideas for a waterless hand cleaner
Trade ads and web page for medical eligibility service provider.

What's better than a great subject line? A great subject. Sometimes it just takes a little imagination. This email's open rate was 48% above the norm.

Three fun ads that grew naturally out of mailers I wrote for a business jet. The mailers pulled a 40% response.
Looking for campaign tag lines? Please browse my portfolio. Click for tagline examples, and you'll also see some on this self-promotional postcard.

Series of 4 mailers for a business jet -- pulled a 40% response from executive prospects.
ConceptualFlow.com   A simple page focused on conceptual work, of all sorts.
Open in a new tab or window.

Also — there's also more conceptual work here at my main site. Search for Concepts.

Two ads for a leading manufacturer of industrial securing systems.

"How Ads Are Born": Several tutorials on conceptual development. Written long, long ago, they still show the thought process a copywriter goes through. A thoughtful copywriter, anyway.
TV commercial, one of several written for Effie Award-winning restaurant campaign

An environmental sentiment on cover of an industrial catalog

Small space newspaper ad for insurance agency

Newspaper ad headline for a mutual fund

Two spec ads that had interesting results, plus a bunch of also-rans
Ad concept for a company making chemicals used in PC board manufacturing

Ad concept for a whole wheat snack food

Headline of the Week (subject matter varies)
Ad concept with a startling fact about orange juice

A beer concept whose time has come, and probably gone

Positioning concept for a wine brand


Do you have a project, question, or suggestion in mind? Let's put our minds together. Contact me now.

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Randall Rensch, freelance UX copywriter   •   inquiryrensch.com   •   718-577-0005   •   8355 Austin St 4F, Kew Gardens, NY 11415 (New York City)

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Copyright © 1996-2023 Randall Rensch All Rights Reserved. Common Sense, Uncommonly Presented and Adcopy are service marks of Randall Rensch. DBA: Marketing Communication Concepts.     Spam and fraudulent email and calls will be reported to the Federal Trade Commission and NoMoRobo.com.
  2018a