About Advertising --
Effective (and cost-effective) creative technique
doesn't have to be a mystery.
The real mystery is why it's relatively rare.
• Common Sense, Uncommonly PresentedSM
To create and evaluate effective advertising, here's a mindset
for putting yourself into your prospect's shoes.
• Headline of the Week.
... what would your
answer be? (To yourself, please. I've already got too many headlines rumbling
around here.)
• Brochure Checklist.
... How well does your brochure communicate? Check the Checklist and see.
FOR WEB SITE OWNERS AND DEVELOPERS...
• Search Engine Optimization.
Search site standards and methods are constantly changing. What can I tell
you that we both won't have to update next month? Here's what.
• Copywriters and Web sites.
Copywriters are naturally inclined to think like information architects, said
the Internet World sources quoted in this really old
page.
Also see: Creative Services
| Web Work
ESPECIALLY FOR STUDENTS...
• Frequently Asked Questions about advertising.
So you wanna be a copywriter? From the e-mailbag, these Q&As about the ad biz and freelancing.
• Conceptual Development.
One way the process works. To get onto the right foot,
sometimes it helps to start on the wrong one. These examples of spec
work can get you moving.
• Books and other handy stuff.
So I don't have to reinvent the wheel. And so maybe someday you'll invent an even better one. For more details, call or e-mail me now.
r e n s c h . co m