The client has introduced a multifunctional navigational aid for serious boating fishermen. It locates
fish, and charts a course to the fishing ground, even suggests where to put your lure.
Strong headlines are critical in Advertising. But successful marketing communication takes more
than a headline or turn of phrase. My broad perspective and capabilities will help us find
fresh, efficient solutions. Contact me now.
For next time:
The client is a collection agency that specializes in healthcare bills. It's definitely
not the stereotypical type that gets bills paid by endless calling and scary procedures. Instead,
they see themselves as the patient's advocate, treating all parties respectfully, working outand
solutions and proactively searching for financial-aid programs the patient might qualify for,
helping to pay the bill. Need a tagline.