THE PROJECT: Our "15-Minute Breakfast" campaign for International House of Pancakes won an Effie. There actually was a convenient IHOP next to a railroad spur, so we could have produced this. But the budget dictated a simple in-store shoot. (I think McDonald's did something like this a few years later.)

ROOKIE TRAINMAN: The train has to leave in ... 15 minutes CONDUCTOR: Just enough time for breakfast...	CONDUCTOR: ... at the International House of Pancakes. ROOKIE: At a restaurant?
CONDUCTOR: We want breakfast, and we only have 15 minutes. WAITRESS: No problem	V.O.: IHOP has 25 breakfasts you can order and enjoy, all inside 15 minutes on weekdays. From $1.XX.
V.O.: So if you want a real breakfast, you have time to enjoy it inside the International House of Pancakes....	V.O.: ... the Breakfast Specialists. CONDUCTOR (looks at watch): Exactly!