Based on an actual assignment

Advertising Headline of the Week

(This copywriting quiz is a demonstration, not a request.)

Last week's problem:

You make capital equipment in an electronics industry that has a relatively small number of potential customers. Your competitors are huge. Companies buy their products because they are known to be reliable, but your competitors can't provide personal, top-level attention like you can. How do you convey your management's responsiveness and commitment to responsibility?

Hover for Headline

Our president's home phone number is 555-555-5555.

Strong headlines are critical in Advertising. But successful marketing communication takes more than a headline or turn of phrase. My broad perspective and capabilities will help us find fresh, efficient solutions. Contact me now.

For next time:

You make oscilloscopes, including this low-end model. It's affordable for people who don't use an oscilloscope very often, who need one to measure very short events from time to time, say once a week.

I'll post a solution next week!

Highly overstated legal statement, disclaimer and general tush-covering: For clients' protection, none of this is recent, and there is no current need. Please do NOT send me your own headlines! This was just one of many possible solutions. Any unsolicited submission will become my property without acknowledgement, consideration, obligation or so much as a thank-you. The work shown here is my own, and any similarity to other work, past or present, is purely coincidental. Project may have been academic or speculative. Situation may be simplified or enlarged for illustrative purposes, and/or headline modified to remove marketer's name. Nothing here implies an endorsement of my services by the marketer, agency, or anyone else. The ad headlines shown here are chosen partly for entertainment value, and are not necessarily my first-choice recommendation to client. By the way, the capital of North Dakota is Bismarck.

Based on an actual assignment

Advertising Headline of the Week

Last week's problem:

Our president's home phone number is 555-555-5555.

For next time:

Do you have a project, question, or suggestion in mind? Let's put our minds together. Contact me now.