Who's your copywriter?
Writers and Websites
Of all your development options, one of them – a well chosen copywriter – increases your site's utility while giving your entire team a sustainable creative edge.
If you don't have the budget for three people where there wasn't even one person before, the right copywriter will fit the bill.(For some of my own interactive copywriting, see About Me: Web Work)
Sure, you can add new software and explore the latest bells and whistles. But as you do,
also consider the fundamental,
often longer-lasting advantages of adding something
That's not just me talking. That's advice from professional industry observers.
Of course your team probably already has writing capability
I have the qualifications listed above, but I'm also a little biased on this subject. So here's how those Web Week folks have described a writer's role on the ideal Web team:
What observers in Web Week had to
say about the ideal