Conceptual developmentHow ads are born. And grow.Whether using software or Sharpies, one thing hasn't changed — the need for strong concepts relevant to the prospect
Some time ago, I pulled together a bunch of
speculative and unproduced ads for someone. That turned into this, a sort of
tutorial section. Click below to explore various conceptual approaches, ways
to develop them, and to bring them on-target.
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NEW SEARCH Do you have a project, question, or suggestion in mind? Let's put our minds together.
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