What would you like to know about?
The Freelance Copywriter as Shoemaker. Somehow it always seems more important to polish up copy for my clients. Over the years, I’ve written “weblogs” (yes,...
Homebased workers: Plan to master change
Change is a constant. Plan for it, whether you work at home or not. Plan to change....
How to find a reliable freelance copywriter
An interested professional CAN learn to perform excellently if you allow them to learn about you and your business. That's not going to happen...
How to write better SEO-optimized blog content
No, I don’t mean how to optimize blog content better. Here’s how to write it better. Because often that’s the same thing. Since you’re visiting...
So … Stop that!
In interviews, why do people start their responses with "so"? It's an annoying habit that many people find offensive. Here's why ......
Giving away cake, KFC takes the cake, too.
“My whole life, I’ve paid for chocolate cake!” So says a senior no-nonsense football coach, refusing to accept a free cake being offered him, to...
I’ve always advocated storytelling. But now that everyone is a “storyteller,” are all these stories all that interesting? Are they even stories?
Done right, stories are powerful ... if done right....