Somehow it always seems more important to polish up copy for my clients.
Over the years, I’ve written “weblogs” (yes, I even remember that term) or the equivalents for various clients. Among my most recent blog efforts has been several years’ worth of articles for EdgeStudio.com. They were long-form, which I’d call more of a “white paper” or … “article.” I’ve also recently written and edited short-form blogs and social-media posts, too.
But, like the shoemaker who’s too busy to make shoes for his own kids, only now am I getting around to a blog my own. What should I put here?
Well, … what would you like?
How blogging helps me.
The last thing I want to do is add to the din. But I do have some reasons for blogging.
It’s a sensible way to compliment someone or rant a little, or ask a question that would be disproportionate or a waste of time in any other forum. For example, I could write Spectrum cable’s management and compliment them on their TV commercials, but … who takes time to do that? Or I can share my thoughts with a friend … but they’re not in our industry. So I’ll post it here.
It’s a place to publish my more extended thoughts, in hopes that they might help others, whether an individual, a company, or an industry. Or at least might be of interest to them.
If nothing else, sometimes a writer’s just gotta write.
So, the length and nature of my blog posts will probably vary, and so will the frequency of posting. That’s where you come in (besides reading, that is).
How can I help you?
If you have a particular question or interest you’d like me to address, feel free to let me know. Is it about the ad industry? Your company? Writing skills? Marketing? Voice acting? Whatever?
I will consider visitors’ thoughts and questions, to maybe fill in the posting gaps. And, I hope, to fill in some gaps in the Internet’s collection of general knowledge.
But first, I suggest you tour my website, because a lot of questions and topics are covered there. I don’t want to repeat I’ve written already.
Randall (Randy) Rensch is a senior-level advertising copywriter who worked on-staff for several advertising agencies prior to becoming a full-time freelancer. Nowadays, freelance copywriters abound, but back when Randy turned to freelancing, he had to explain to many prospective clients that he was not between jobs, that he had really hung his shingle as an independent copywriter. Over the years, he has expanded the range of his experience to match the times, particularly in business-to-business marketplaces.
He brings his imagination, analysis and results-oriented viewpoint to a wide variety of products and services. Based in New York City, he serves ad agencies, web developers and companies primarily in North America and Europe.
Randy has maintained a balance between b-to-b and the consumer advertising where his career began. As important as specialization is to successful freelancing (he's heaviest in financial, technical, retail, online, collateral, direct and radio), the synergy resulting from a broad mix is very helpful to him and his clients.
Randy's work on the "15-Minute Breakfast" campaign for International House of Pancakes won the American Marketing Association's Effie Award, given for effectiveness. Randy doesn't pursue awards, but has also earned other acknowledgements, and has been quoted in various books and publications on copywriting and the business of freelancing, including Complete Guide to Creating Successful Brochures (Gedney) and Marketing Essentials (Bickers).
Randy has written for written for agencies and directly for marketers including IBM, Sony, T. Rowe Price, United Technologies, Citibank, International House of Pancakes, E.G. Smith, Legg Mason, Wunderman, SiteSell, and hundreds of smaller companies and ad agencies — even very small marketers, helping them become as big as they want to be.
With this eclectic background, Randy continues to apply his skills to many kinds of business and consumer products and services, but he specializes in business-to-business, consumer and business financial, technological products and services, and retail (including online stores). He has also had some experience with medical products and services.
Randy began his career as a staff copywriter at a radio station in the New York City market (a position he also held for awhile in local television.) Lately, in association with Edge Studio, a commercial recording studio and training facility, he has added narration and non-marketing articles to his repertoire.
For samples and insights into Randy's work and the nature of advertising, visit www.rensch.com.