Business-to-Business (B2B) copy with DM thinking and Consumer flair

Randall Rensch, Freelance copywriter

Marketing Communication Concepts and Copywriting • New York City • 718-577-0005

Resumé / Curriculum Vitae --
Very broad conceptual, copywriting and contact experience, in Consumer and B-to-B


What's on this page (click or scroll down):
  • Overview
  • > Core experience
  • Any marketing medium
  • Consumer Experience
  • Business-to-business experience
  • Freelance experience
  • Staff experience
  • Testimonials
  • Address, etc.
  •     >>>Printable 1-page version (PDF 15k)<<<


    Overview

    I've brought my imagination, analysis and results-oriented viewpoint to a wide variety of products and services. Having worked for advertising agencies and media and directly for marketers of various kinds and sizes, I enjoy contributing a valuable mix of experience, creativity, analytic skill and common sense to any marketing communications team.

    I also offer a synergistic balance of consumer and business-to-business experience. In freelance work, my plain-talk copy has played a productive role in efforts clearly focused on results . . . a mailing to high-level executives that drew a 40% response . . . a presentation kit that led to $10-million in sales from the first prospect that saw it . . . case-study brochures demonstrating an industry leader's ability to protect billion-dollar facilities. Over the years, my freelance and staff work has helped sell hundreds of millions of dollars worth of consumer, commercial and industrial products and services . . . with some governmental and healthcare projects as well. [to page menu] 

    Core experience

    My background is heaviest in :

    High-tech and other industrial • Miscellaneous technology • Franchise restaurantsRetail • Consumer and professional electronicsComputer hardware, software and Information Technology services • TelecommunicationsFinancial • Web development and other Internet /online • Residential and commercial floor coverings • Carpet fibers • Food and beverage • Automobiles, aircraft, other vehicles and related products • Real estatePhotographyTransportation • Communications and media promotion • Chemicals and other manufacturing • New products • CorporateMedical technology and healthcare providers • Government-purchased products and services • Luxury goods and servicesStyle & fashionDirect MarketingDirect MailCatalogsPackaged goods and other branded products     Lighter experience in: Sports, Recreation & Activewear • Healthcare services & technology • Ethnic and foreign markets.

    Any marketing medium

    Skilled at extending campaigns through all advertising and promotional media, my track record includes a significant amount of direct mail and interactive. My Web experience dates back to early 1996, and includes various forms of contribution to sites large and small. My experience with electronic media and short-form communications, of course, dates back to years in radio and TV.

    All media, including radio, TV, presentations and interactive/new media. Print background includes advertising, consumer brochures, capability and other business brochures, sales leave-behinds, direct mail, dealer support and sales promotion, newsletters, position statements, product profiles, sales letters, press releases, editorial, annual reports, reports, white papers, spec sheets, and marketing and creative platforms. TV and radio background includes copywriting and production. Presentations include live, PowerPoint, slide, video and multimedia. [to page menu]

    Consumer background (partial list)

    AlliedSignal Fibers (ANSO nylon) • African Plantations Corporation • American Foundation for the Blind • Apelco marine electronics • Blacksmith Shoes • various carpet retailers • Chase Manhattan Bank • Chemical Bank • CitiFinancial Mortgage • D'Addario guitar strings • Dannon yogurt • Dick's Sporting Goods stores • Dimension shampoo • Domco Residential Flooring • East Islip Savings Bank • E.G. Smith Socks • Grolier • Grolsch beer • Hotel de Crillon, Paris • International House of Pancakes • Knott & Perry counties, Kentucky • Leitz Pradolux • LegwearDirect.com • Local advertisers on WSNL-TV • Northfield Savings Bank • Parkway wetsuits • Plus vitamins • Rawlings Activewear • Sharp microwave ovens • Sony microphones • Source Securities • Sunshine Biscuit • T. Rowe Price mutual funds • Thousands of radio commercials for hundreds of retailers • Wrenchhead.com • Various car dealers • Zantac stomach remedy

    This is just part of my very broad background in marketing communications. Please call or write for other categories. [to page menu]

    Business-to-business background (partial list)

    Airco Industrial Gases (gases, cryogenic food freezing equipment, welding products) • AlliedSignal fibers • Anaconda Ericsson • ASEA steelmaking, materials handling, and robotics systems • Atlantic Aviation • Azrock Commercial Flooring • Brut Men's Wear • Chemical Bank • CIT Alcatel • California Microwave/STS • Colgate • Computer Shopper magazine • Domco Residential Flooring • Datascope • IBM Direct • Iveco and Magirus trucks • KLM • Kodak Polychrome • Langer Biomechanical Group • Leader instruments • M&T Chemicals • Manufacturers Hanover • MCI Mail • Norton Adhesives • Norton Performance Plastics • Rawlings Activewear • Raytheon • Sikorsky helicopters • SiteSell.com • Sony professional products • Thompson Bearings • United Technologies (several divisions) • Wausau papers • Ziff-Davis

    This is just part of my very broad background in marketing communications. Please call or write for other categories. [to page menu]

    Freelance experience

    Background includes ten consecutive years of all-freelance. Have been responsible for campaign creative, account contact, new business presentations, project supervision, creative supervision, visual concepts, and/or campaign extension.

    For my clients' protection, I do not list all agency clients here and don't post recent samples of much freelance work. References and samples are, of course, available.

     Staff Experience

    Bryant • McCaffrey & McCall Direct • Hammond Farrell • Marsteller • Edwin Bird Wilson • Saxe Mitchell • WSNL-TV • WLIX Radio
    [to page menu]



    Contact Information

    Randall Rensch
    r  r - w e b   r e n s c h . co m
    718-577-0005
    8355 Austin Street 4F, Kew Gardens NY 11415 (New York City)


    Have a special need? Contact me now.