Resumé / Curriculum Vitae --
Very broad conceptual, copywriting and contact experience, in
Consumer and B-to-B
What's on this page (click or scroll down):
Overview
I've brought my imagination, analysis and
results-
I also
offer a synergistic balance
of consumer and
business-to-business
experience.
In freelance work, my plain-talk copy has played a
productive role in efforts clearly focused on
results
High-tech and other industrial • Miscellaneous technology • Franchise restaurants • Retail •
Consumer and professional electronics • Computer hardware,
software and Information Technology services • Telecommunications • Financial • Web development and other Internet /online • Residential and commercial floor coverings • Carpet fibers • Food and beverage •
Automobiles, aircraft, other vehicles and related products • Real estate • Photography •
Transportation • Communications and media promotion • Chemicals and other manufacturing •
New products • Corporate • Medical technology and healthcare providers • Government-purchased products and
services • Luxury goods and services • Style & fashion • Direct Marketing • Direct Mail • Catalogs
• Packaged goods and other branded products Lighter experience in: Sports, Recreation & Activewear •
Healthcare services & technology •
Ethnic and foreign markets.
Skilled at extending campaigns through all advertising and
promotional media, my track record includes a significant amount of
direct mail and interactive. My Web experience dates back to
early 1996, and includes various forms of contribution to sites large and small. My experience with
electronic media and short-form communications, of course, dates
back to years in radio
All media, including radio, TV, presentations and
AlliedSignal Fibers (ANSO nylon) •
African Plantations Corporation •
American Foundation for the Blind •
Apelco marine electronics •
Blacksmith Shoes •
various carpet retailers •
Chase Manhattan Bank •
Chemical Bank •
CitiFinancial Mortgage •
D'Addario guitar strings •
Dannon yogurt •
Dick's Sporting Goods stores •
Dimension shampoo •
Domco Residential Flooring •
East Islip Savings Bank •
E.G. Smith Socks •
Grolier •
Grolsch beer •
Hotel de Crillon, Paris •
International House of Pancakes •
Knott & Perry counties, Kentucky •
Leitz Pradolux •
LegwearDirect.com •
Local advertisers on WSNL-TV •
Northfield Savings Bank •
Parkway wetsuits •
Plus vitamins •
Rawlings Activewear •
Sharp microwave ovens •
Sony microphones •
Source Securities •
Sunshine Biscuit •
T. Rowe Price mutual funds •
Thousands of radio commercials for
hundreds of retailers •
Wrenchhead.com •
Various car dealers •
Zantac stomach remedy
This is just part of my very broad background
in marketing communications.
Please call or write for other categories.
Airco Industrial Gases (gases, cryogenic food freezing equipment, welding products) •
AlliedSignal fibers •
Anaconda Ericsson •
ASEA steelmaking, materials handling, and robotics systems •
Atlantic Aviation •
Azrock Commercial Flooring •
Brut Men's Wear •
Chemical Bank •
CIT Alcatel •
California Microwave/STS •
Colgate •
Computer Shopper magazine •
Domco Residential Flooring •
Datascope •
IBM Direct •
Iveco and Magirus trucks •
KLM •
Kodak Polychrome •
Langer Biomechanical Group •
Leader instruments •
M&T Chemicals •
Manufacturers Hanover •
MCI Mail •
Norton Adhesives •
Norton Performance Plastics •
Rawlings Activewear •
Raytheon •
Sikorsky helicopters •
SiteSell.com •
Sony professional products •
Thompson Bearings •
United Technologies (several divisions) •
Wausau papers •
Ziff-Davis
This is just part of my very broad background
in marketing communications.
Please call or write for other categories. Background includes ten consecutive years of all-freelance. Have been responsible for campaign
creative, account contact, new business presentations, project supervision, creative supervision,
visual concepts, and/or campaign extension. For my clients' protection, I do not list all agency clients here and don't post recent samples of much
freelance work. References and samples are, of course, available.
Bryant
• McCaffrey & McCall Direct • Hammond Farrell •
Marsteller • Edwin Bird Wilson • Saxe Mitchell • WSNL-TV •
WLIX Radio
Randall Rensch
Core experience
Any marketing medium
Consumer background (partial list)
Business-to-business background (partial list)
Freelance experience
Staff Experience
Contact Information
r r - w e b 
r e n s c h . co m
718-577-0005
8355 Austin Street 4F, Kew Gardens NY 11415 (New York City)
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