Although I help sell a lot of technical products, and clients ask me to write detailed product profiles from time to time, I'm not a "technical writer."
My perspective is useful in almost any marketing category, from chocolate chips to computer chips. Even if your services and products are highly technical and completely unique, your problems may still be common.
I've seen them. Problems with dealers, distributors, skeptical customers, purchasing agents,
investors, consultants, installers, untrained salespeople, inventory, franchisees, and end-users.
They're often the same problems that pancake restaurants, clothing makers
and carpet fiber brands
have faced for years.
So if you're selling fast food, I can give you fast copy. Or if you're selling industrial
freezing equipment, I get the job down cold.
And if you're preparing a Web site, I can bring objective thinking and skillful planning
Let's talk now about what you sell. I'll understand what's really new, what's strategically important, what's really human. I'll make buying it seem like simple common sense.
For more details,