Don't be embarrassed to talk human-to-human.
This ad suggestion was based on
my copy for a direct mail
assignment. The mailers brought inquiries
from 40% of the CEOs they were sent to.
But I'm not
your everyday copy generalist, either, because I've used common-sense
language to sell a wide range
of technical products and services.
My perspective is useful in almost any marketing category, from chocolate chips to computer chips.
Even if your services and products are highly technical and completely unique, your problems may
still be common.
I've seen them. Problems with dealers, distributors, skeptical customers, purchasing agents,
investors, consultants, installers, untrained salespeople, inventory, franchisees, and end-users.
They're often the same problems that pancake restaurants, clothing makers
and carpet fiber brands
have faced for years.
So if you're selling fast food, I can give you fast copy. Or if you're selling industrial
freezing equipment, I get the job down cold.
The brochure, Web page
or spec sheet may be your last shot before
closing the sale. Get a great copywriter,
to be sure the sale is yours.
And if you're preparing a Web site, I can bring objective
thinking and skillful planning ...
qualities that have long benefited budget-conscious TV
advertisers with many of the same constraints as you.
Always with practical marketing ideas, meaningful creative
concepts, and fresh, compelling copy.
Does this include social media?
Durned tootin' it does. If your prospects – be they engineers or purchasing agents – use social media, so should you.
Particularly LinkedIn, Twitter, Facebook, and/or Instagram, but maybe any of the many other, more focused products. When 4 out of 5
marketers at B-to-B companies consider social media to be an effective marketing channel,
it should be in the mix.
I don't pretend to be the specialist you want to orchestrate that. I do affirm that I
understand these tools' strategic principles and tactical methods, and can help you pull your social media strategy
together – enhancing your brand personality, differentiating your products and services, and generating more leads. Helping
your message not just to talk, but even sing.
As with all other media (whether traditional or digital), first you define your goals. Then we decide how best to reach them.
Clearly. Efficiently. Productively. This gives an even larger meaning to the words "language of your prospect."
Suddenly Social Media is no more mysterious, "technical," or unfocused than any other media.
They all become part of your company's language and culture. Same as your client.