Don't be embarrassed to talk human-to-human.
This ad suggestion was based on
my copy for a direct mail
assignment. The mailers brought inquiries
from 40% of the CEOs they were sent to.
But I'm not
your everyday copy generalist, either, because I've used common-sense
language to sell a wide range
of technical products and services.
My perspective is useful in almost any marketing category, from chocolate chips to computer chips.
Even if your services and products are highly technical and completely unique, your problems may
still be common.
I've seen them. Problems with dealers, distributors, skeptical customers, purchasing agents,
investors, consultants, installers, untrained salespeople, inventory, franchisees, and end-users.
They're often the same problems that pancake restaurants, clothing makers
and carpet fiber brands
have faced for years.
So if you're selling fast food, I can give you fast copy. Or if you're selling industrial
freezing equipment, I get the job down cold.
The brochure, Web page
or spec sheet may be your last shot before
closing the sale. Get a great copywriter,
to be sure the sale is yours.
And if you're preparing a Web site, I can bring objective
thinking and skillful planning ...
qualities that have long benefited budget-conscious TV
advertisers with many of the same constraints as you.
Always with practical marketing ideas, meaningful creative
concepts, and fresh, compelling copy.
Let's talk now about what you sell. I'll understand what's really new, what's strategically
important, what's really human. I'll make buying it seem like simple common sense.