What kind of Press Release?

• Global announcement?
• Custom release geared to a specific publication?
• Something in-between?

Press releases range from a simple announcement from which editors will run a routine sentence or two, to a couple of pages' worth that editors can easily cut to fit, all the way to an interesting story prepared to meet the editorial needs of a specific publication.

I've written the full range, and even if it's a routine announcement, I may try to include a worthy story. After all, writing's not worth writing if it's not worth reading. And the measure of a reader's interest depends on that reader's interests, not just what you want to say. Below are examples of various lengths and types. For more information about public relations and editorial work, please write me or call 718-577-0005 during New York business hours.

• Edge Studio adds 8 more voice-over experts to its education staff
• Within days of arrival at Printing Methods, Inc., North America's first Kugler-Womako ProBind W binding machine runs 700,000-piece job
• Sprint and ClubFONE offer nightlife guide on the Sprint PCS Wireless Web
• Remodel One changes name to Premier Homes & Additions, Inc.;New name reflects concentration on larger projects.
• New, simplified hip replacement procedure performed at Cleveland Community Hospital
• SiteSell.com announces Make Your Site Sell! 2002, new edition of Ken Evoy's popular Web site marketing manual; Namesake e-book in the best-selling "Make Your ____ Sell!" series is packed with twice as much information
• SiteSell.com Turns Spring Cleaning into a Profitable Business Opportunity

Also see examples of articles and advertorials.