Business-to-Business (B2B) copy with DM thinking and Consumer flair

Randall Rensch, Freelance copywriter

Marketing Communication Concepts and Copywriting • New York City • 718-577-0005

Web Work
With my 20 years of writing content and information architecture — I know what works online.

I've built and helped plan sites (I even webmaster a few), but on some I was just the copywriter, some I only edited, and some have changed.
So, rather than give you a bunch of URLs, here's an interactive tour.

Online store (fashion hosiery)
Online store (premium socks & tights)
E-books and small-business sites (long-copy online sales letters)
Writers Retreat (long-copy online sales letter)
Medical (pharmaceuticals)
IT consulting
Tech/software support
Industrial machinery (paper, printing)
Waterjet machining (industrial)
New consumer product (household accessory)
Custom paint manufacturer (industrial)
Online store (automotives)
Restaurant and wine bar
Real estate broker
Law firm (real estate)
Ski club
Branded legwear (B2B)
Brochure site (gift retailer)
My own site (part of my 9 years' SEO experience)

Other websites

Website video
Banner advertising

I've also worked on other sites. Contact me for information.

These pages are also web-related:
Thoughts on Interactive Copywriting
SEO Copywriter Checklist
Search Engine Optimization
Writers and Websites
Copywriting Services: a dozen ways I can help you

For work in print and other media, click on Samples.

For more details,
write me now.