With my decades of writing content and developing information architecture, I know what works online.
Some objectives call for long copy. Others call for short. Some will work on social media, some not.
(There are few free rides.)
All goals call for mutual interest. So let's make it fresh, interesting ... and pointed.
In addition to writing websites of all kinds, I've built and helped plan many.
I even webmaster a few. I've also participated and helped run social media groups, and written online
whitepapers, and hundreds of articles short and long, on a wide variety of subjects.
Over the past several years, I wrote a wide variety of articles on topics related to voice-acting,
hearing, marketing and cognition.
Many sites have changed over time, so please scroll down for descriptions, a cross-section of my work.
Contact me and I'll be happy to show you details.
I wrote the copy, advised in establishment, handled promotion, and administered
the site (graphic design not mine). I also did the Search Engine Optimization
(including page descriptions and Alt text for each image) and other Search Engine Marketing,
with a lot of success at the time.
This recording studio specializes in spoken-voice recording, production and voice-talent training.
Working directly with the studio owner, developers and staff, I've written and advised on sales, editorial and other content.
For several years I wrote
on subjects related to the voice-over field, including performance, business, technical, perception and health.
Extensive organic Search Engine Optimization work to specs. I also write a monthly evaluation of performance-contest
entries. Have edited articles by other authors, and prepared promotional text for personal appearances, etc. "Randy is amazing! Our four departments totally rely on him at this point. He gets the big picture
objectives and fills in all the small details. And the best part is that he consistently catches things about our industry that even we miss.
As a result he greatly enhances everything our company puts out in literature form. As our company continues to grow, each new employee is
amazed at what he does. As the CEO, I personally vouch for Randy, and strongly encourage anyone needing a writer to work with him."
-- David Goldberg, Founder and Chief Edge Officer
For the website of this manufacturer of specialized paints and coatings, I incorporated new information, condensed and edited the old, honed site architecture, organized products and details, and personalized the sales message of a wonderfully hands-on company. The job included planning for additional site elements to come.
For other industrial copywriting (online and print), search my portfolio for "industrial."
This international group of companies that makes machinery for converting (creating) and packaging
paper and tissue products -- reams of paper, paper towels, passports, etc.
In a comprehensive redesign and improvement of their site, KPL and their U.S. developer (TechKnowSys)
asked me to handle much of the English language content. The job involved writing, rewriting and editing translations, also advising
as to usability and other matters, and "Americanization." Please note, I did not write everything at KPL.net and
its related sites, and the parent company has since sold off some its subsidiaries. The divested companies'
sites have changed along with the companies' various identities. If you have any question, please contact me. Congratulations to you, Randy! I must say I really appreciate your way of understanding things
and suggesting the best possible solution. The feedback was very good and they have changed very, very little.
This is a great sign. Your comments and suggestions are most welcome - thank you very much!"
— Mirjam M. Müller, Corporate Communications, Körber AG
I wrote the brochure/sales
kit for this help desk and systems consulting firm. They converted the brochure into a website.
Literally, brochureware. For other technically-oriented online and print copy, search my portfolio for "technology."
For details about this project, please contact me. The site currently online has evolved since I wrote it and their brochure.
I structured the architecture and wrote this site for a solo law firm specializing in commercial real estate, based on extensive input from the client. This one won't make me famous for interactivity, but the priority on every project is to tailor it to the needs of the site's owner and its users. After all, that's the most important type of interactivity.
E.G. Smith is a long established brand of casual and fun socks and tights. I built this flagship site, administered it, wrote and edited the copy, and assisted in related marketing. The look and tone of the graphics and copy are intentionally un-flashy, in keeping with the brand personality and an extension of the packaging style.
The cart software required a splash page, but I implemented a work-around that allowed the site to be entered on any page.
We completely replaced this Colorado real estate agent's old site, adding a lot of new copy and details. I wrote
most of it, edited the rest, and collaborated on architecture. It took awhile but was worth it. Credit the developer, TimeForCake, for the technical
stuff, including another great job of coding and graphic design. For details about this site, please contact me. As so
often happens in Real Estate, the client's business relationships and site requirements have changed, and therefore so has the site.
Ken Evoy's company is a leader in online affiliate and viral marketing, specializing in helping very
small business get started and grow. I'm proud to have helped his business grow.
SiteSell.com got its start by using microsites to sell e-books aimed at this market. In writing these "sales letters"
I collaborated and brainstormed with Ken. SiteSell's flagship product – Site Build It! – emerged from
this. It's a package of site-building and e-marketing tools,
guiding users in building online niche businesses through well-planned content development and
online viral promotion. I am not involved
in those sales pages (and "SBI!" has since morphed into "Solo Build It!"), but I was
a Certified Webmaster for SBI! – a sort of private coach, enhancer, editor and help desk for SBI! owners.
Learn more "Awesome work, oh great wordsmith! It's fun brainstorming with you, and you've provided some great insights.
When you write site copy it's in good hands... thanks a million!" -- Ken Evoy, President & CEO, SiteSell, Inc.