Profile

Randall Rensch, freelance Senior Copywriter

Randall (Randy) Rensch is a senior-level advertising copywriter who worked on-staff for several advertising agencies prior to becoming a full-time freelancer. Nowadays, freelance copywriters abound, but back when Randy turned to freelancing, he had to explain to many prospective clients that he was not between jobs, that he had really hung his shingle as an independent copywriter. Over the years, he has expanded the range of his experience to match the times, particularly in business-to-business marketplaces.

He brings his imagination, analysis and results-oriented viewpoint to a wide variety of products and services. Based in New York City, he serves ad agencies, web developers and companies primarily in North America and Europe.

Randy has maintained a balance between b-to-b and the consumer advertising where his career began. As important as specialization is to successful freelancing (he's heaviest in financial, technical, retail, online, collateral, direct and radio), the synergy resulting from a broad mix is very helpful to him and his clients.

Randy's work on the "15-Minute Breakfast" campaign for International House of Pancakes won the American Marketing Association's Effie Award, given for effectiveness. Randy doesn't pursue awards, but has also earned other acknowledgements, and has been quoted in various books and publications on copywriting and the business of freelancing, including Complete Guide to Creating Successful Brochures (Gedney) and Marketing Essentials (Bickers).

Randy has written for written for agencies and directly for marketers including IBM, Sony, T. Rowe Price, United Technologies, Citibank, International House of Pancakes, E.G. Smith, Legg Mason, Wunderman, SiteSell, and hundreds of smaller companies and ad agencies — even very small marketers, helping them become as big as they want to be.

With this eclectic background, Randy continues to apply his skills to many kinds of business and consumer products and services, but he specializes in business-to-business, consumer and business financial, technological products and services, and retail (including online stores). He has also had some experience with medical products and services.

Randy began his career as a staff copywriter at a radio station in the New York City market (a position he also held for awhile in local television.) Lately, in association with Edge Studio, a commercial recording studio and training facility, he has added narration and non-marketing articles to his repertoire.

For samples and insights into Randy's work and the nature of advertising, visit www.rensch.com.

Education

• University of Illinois: B.S. Communications (Journalism)
• School of Visual Arts and other schools: various courses in advertising and performing arts

Quotes:

"The language of the prospect, and not a bit more technical than that."
Common Sense, Uncommonly Presented.℠

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Randall Rensch, freelance Senior Copywriter and Voice Actor

When he was fresh out of college, Randy aspired to be a personality DJ ... just as that radio genre was going out of style. So he became a radio copywriter, acting in many of the spots he wrote and produced. (He learned a lot about voice acting from his co-worker Bob Dorian, a trained actor who himself went on to a noteworthy career as host of American Movie Classics and then a variety of acting engagements.)

Since his radio days, Randy has worked on the staffs of several large and small New York ad agencies including Marsteller and McCaffrey & McCall Direct, and has long been established as a full-time freelance copywriter in all marketing communications media. He combines imagination, analysis and a results-oriented viewpoint, and his work has won an Effie. Enjoying the variety and synergy that freelancing offers, Randy serves marketers ranging from Fortune 500 firms to home-based businesses. He's written for IBM, Sony, Raymond James, SiteSell, Inc., United Technologies, Coca-Cola, Anso nylon, IHOP, and hundreds of other companies large and small.

Freelancing also gives Randy time to return to his roots. In association with Edge Studio, he has written marketing copy, website copy and hundreds of articles on subjects related to voice-over training, performance, recording and business practices. He will be producing his own VO demo "any day now."

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