Randall Rensch Contact

FREELANCE COPYWRITER   B-TO-B WITH DM THINKING AND CONSUMER FLAIR Contact

     
  • About Me
      Senior copywriter and more
    • Hi-tech, Lo-tech
    • Bio
    • Testimonials
    • Resume
    • FAQs
  • Services
    • Concepts / Copywriting
    • Strategy
    • Editorial content
    • Editing
    • Corp communications letters etc
    • Campaign extension
    • Creative review
    • Copy/contact
    • Search Engine Optimization
    • Website marketing/SEM
    • Website building
    • Press Releases
    • Presentations
    • Proposals
    • Information Architecture
    • Working the phone
    • Temporary replacement
    • Proofreading
    • Americanization
    • Photo editing/retouching
    • Narration
    • Radio commercials
  • Samples
    • Websites
    • Radio Commercials
    • Editorial Content
    • Print
    • Direct Mail
    • Other samples
  • Web Content
  • Radio
  • Rensch-in-the-Works
    • Common Sense, Uncommonly Created
    • Headline of the Week
    • Brochure Checklist
    • Interactive copywriting
    • SEO Copywriter Checklist
    • FAQs About Advertising
    • Conceptual Development
    • Books and Tools ...
      • Price research
      • How to get an ad job
    • Small business marketing
    • How to choose a copywriter
    • Bloggy thoughts ...
      • Real copywriters don't "copywrite"

About Advertising

Effective (and cost-effective) creative technique doesn't have to be a mystery.

The real mystery is why it's relatively rare.

Common Sense, Uncommonly PresentedSM

 To create and evaluate effective advertising, here's a mindset for putting yourself into your prospect's shoes.

Headline of the Week

 What would your answer be? (To yourself, please. I've already got too many headlines rumbling around here.)

Brochure Checklist

 How well does your brochure communicate? Check the Checklist and see.
    FOR WEBSITE OWNERS AND DEVELOPERS ...

Interactive Copywriting

 Writing for the Web requires special understanding of Internet users, the technology and online social patterns. But in an important sense, all copy for marketing communications should be "interactive." Here's why.

SEO Copywriter Checklist

 Follow these guidelines, and you might even be able to do it yourself. If you have the writing skills, and some extra time.

Copywriters and Web sites

 Another page from the past, one that is again becoming current. Do you really need a copywriter? Yes, and here's why:     Also see: Creative Services  |  Web Work
   ESPECIALLY FOR STUDENTS ...

Frequently Asked Questions about advertising

 So you wanna be a copywriter? From the e-mailbag, these Q&As about the ad biz and freelancing.

Conceptual Development

 One way the process works. To get onto the right foot, sometimes it helps to start on the wrong one. These examples of spec work can get you moving.
   BOOKS AND TOOLS ...

Books and other handy stuff

 So I don't have to reinvent the wheel. And so maybe someday you'll invent an even better one.
   GENERAL INTERST ...

Small Business Marketing

 Just a thought. If you're not currently in business, or want to start a new one from home, selling or writing about what special knowledge you have, here's a structured way to go about it.

How To Choose a Copywriter

 It takes time for a great copywriter to know you and your business. Here's how to find the right person for you and get quickly up to speed.

Real copywriters don't "copywrite."

 Is "copywrite" a noun, or a verb? Is it even a word? Some thoughts on that. Just thoughts. After reading this, say whatever you want. I'll still write you great copy.
For more details, call or e-mail me now.

Do you have a project, question, or suggestion in mind? Let's put our minds together. Contact me now.

Randall Rensch, copywriter   •   inquiryrensch.com   •   718-577-0005   •   8355 Austin St 4F, Kew Gardens, NY 11415 (New York City)

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Copyright © 1996-2019 Randall Rensch All Rights Reserved. Common Sense, Uncommonly Presented and Adcopy are service marks of Randall Rensch. DBA: Marketing Communication Concepts.     Spam and fraudulent email and calls will be reported to the Federal Trade Commission and NoMoRobo.com.
  2018a