Everybody likes the feel of Common Sense. That's why I try to put it into every ad, brochure and commercial. But who can really define it? Here's a subjective guideline: It's whatever brings a good feeling to the reader or viewer
Isn't that how you want people to feel about your product? Wouldn't it make it easier to sell?
Of course, the hard part is to identify this quality in your marketing communications . . . before you spend your hard-budgeted money.
With my unusual mix of retail, technical, services and package goods experience, I see things from the
advertiser's viewpoint, as well as the customer or end-user's