You're a major New York City newspaper with a special advertising section
about the New York Marathon. A brochure aimed at potential advertisers will be
received by all kinds of companies, many located outside the area.
The brochure's banner headline should position the Marathon as one of the
city's biggest, most popular events (which it is), something that's uniquely New York,
but of major interest to out-of-towners.
Headline is ... ?
FOR THE HEADLINE, CLICK IN THE SPACE BELOW.
FOR NEXT TIME:
You're selling low-calorie dog food and dogs can't tell it from the regular stuff.
Cute headlines like "How to avoid the dog pound" are off-target. Research has shown
that many people won't admit that their pet is overweight and turn away.
(You've got something aimed at these people, involving their veterinarians,
but this task isn't it.) Other pet owners don't know how to recognize a weight
problem. You've tested educational approaches, but knowledgeable or not, owners just
don't like to disappoint their pets. This is an emotional area.
The headline needs to get to the emotional core of the problem.
I'll post a solution next week, or as soon after as possible!