This is a new kind of boat. Actually, the concept is almost a century old, but
it's being reintroduced. It looks kind of like catamaran. That's confusing,
though, because it isn't a catamaran. And prospective buyers aren't into boat technology
for its own sake. They just want a faster, smoother, dryer ride to the
fishing grounds in rough ocean waters. Need a short, benefit-oriented headline.
Strong headlines are critical in Advertising. But successful marketing communication takes more
than a headline or turn of phrase. My broad perspective and capabilities will help us find
fresh, efficient solutions. Contact me now.
For next time:
This is the world's easiest-to-use camera. And it takes great people pictures.
This headline needs impact and drama to go with the portrait visual.
