What's on this page (click or scroll down):
I've helped sell
My background includes at least a little of every broad consumer and business-to-business category. Fields where I have heavier experience include:
In any one assignment I might draw on experience in several of these and other fields detailed in my resume.
It was a logical process, really. Retail led to consumer and wholesale banking.
That led to other business-to-business, which led to an agency where I also wrote on
technical products. In a way, bankers and engineers have similar viewpoints: each has
to deliver product benefits while working within strict limitations -- the banker is limited
by government, while the engineer is limited by Mother Nature. Understanding how each has
solved problems and produced user benefits takes the same set of listening
Either, or both. Who knows the product better than the advertiser? And I actually enjoy
writing box copy (well, I find challenge in it), sell sheets, and whatever your agency doesn't do.
If you're a company without a full production department, I can arrange to fill out your
capabilities with whatever you need, when you need it. Phone 718-577-0005
or e-mail me now for more information.
One of many? Writing famous baseball players' trading cards was a special moment, because
it sparked some synapses I hadn't used since I was 12. The job was to
introduce a new line of activewear. For the sales presentation kit, we made a custom pack
of cards (with gum, of course)
and an autographed ball. I wrote a comprehensive book with marketing strategy,
merchandising recommendations, local
promotion ideas, publicity suggestions, co-op ad samples, product photos, the works.
The client quickly sold a well-known national retailer.
The kit also served as a combination flip-chart/leave-behind that talked to regional and
local retailers. Everything fell right into place.
Yes, in person and electronically. In fact, I have several clients I'd like
very much to meet face-to-face but never have.
Either, or both. It depends partly on when you call.
By the hour, on a pre-agreed project basis, or hourly with a cap.
I'm used to tight deadlines and can work pretty quickly,
so whichever arrangement you prefer, you'll find it cost-efficient.
Tell me what you want to accomplish, and we'll work out the details.
I work any way that's practical
No, but not for the reason you might think. It's because the average copywriter test won't demonstrate
your prospect's best work, whether the prospect is me or anyone else. I don't have room to review
Copywriting 101 here, so I'll just point out that much of the copywriting process is spent in the
input stage getting to know the client, the product and the prospects beyond the generic level. Simply rewriting
a paragraph or page, while always an interesting task, might either require much more time than it seems, or
give you off-target copy. Yes, I can probably improve on your example, but showing less than my best
isn't the point of a test, is it? Also, even if compensated for the time required, a
pretend situation tends to stifle the creative juices. (Ask an actor the difference between
an audience and an empty room.)
And then there is the matter of commitment. I am dedicated to serving my clients well and producing excellent work together. I prefer my clients feel the same way.
Still, never say never. If you have an extraordinary opportunity in unusual circumstances, feel free to let me know; I might do it for less than you expect. Meanwhile, see the wide range of subjects, markets and writing styles in my portfolio, and call me if you're unsure.
I work on- or off-premises, using PC or Mac, and have used a variety of word processing products.
If you're a studio and all you have is QuarkXpress, I can edit on that, too.
Do you do proofreading?
Details are part of the job. I'm not a "full-time proofreader," and for maximum peace of
mind you should use one. But, especially with my financial and technical copy background, I'm very
experienced at checking spelling, punctuation, specs and layout, and I mark copy intelligibly.
Schedule permitting, I'll even double-check your galley (or finished web page or script, etc.) at no extra charge.
This gives me a chance to comment on any last-minute copy tweaks that were made after my final
draft. Who wants to work months on a project, only to get samples
where somebody missed a typo or inserted a run-on sentence? To take advantage
of this service, you should send me the finished page (pdf, URL, script, etc.) while there's still
reasonable time to check it over and make minor adjustments. Oh it also assumes I
wrote the copy in the first place, and that you'll give me some samples when done.
Who did your Web site?
Concept, architecture, writing, coding and art direction by me. (The first three are what
I offer professionally.) It's in its third generation, and overdue for a fourth. If you're looking for Web
services, please see my Web Work
section, which has some URLs I've worked on. There's also an
article on what Web Week has said about
writers and Web sites
As when writing copy, I'm very open to suggestions or comments (even criticism), and will try to make this location as useful and interesting as possible.
Yep, still in New York City. A few years ago, I moved from Manhattan to a part of Queens called Kew Gardens.
It's right next to Forest Hills, just a few express subway stops from Manhattan. In fact, now my overall travel time to parts of New York, NY, is less than it was before. I'm also closer to JFK and LaGuardia, and
for that matter, a few miles closer to clients in Europe.
For more details,