Copywriting portfolio

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Samples found: 65

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Addy Award-winning humorous portfolio of paper samples, aimed at designers and art directors .

Tourism ad for Kentucky's coal country, of all places

Small-space ad for a French luxury hotel

A selection of headlines I've written — as shown in this self promotional postcard

Conceptual development -- spec ideas for a waterless hand cleaner

Trade ads and web page for medical eligibility service provider.

For a leading soft drink brand, I've written campaign charters and other internal marketing documents describing planned sales promotion programs. I also wrote implementation guides presenting these campaigns to bottlers and retailers, and wrote consumer campaign pieces. Sorry, I can't show you that sort of thing. Please contact me for references.

Three fun ads that grew naturally out of mailers I wrote for a business jet. The mailers pulled a 40% response.

Looking for campaign tag lines? Please browse my portfolio. Click for tagline examples, and you'll also see some on this self-promotional postcard.

Series of 4 mailers for a business jet -- pulled a 40% response from executive prospects.

I've written articles on a wide range of subjects, including technical and industrial topics, voice-over performance, marketing practices, and running a home-office business. Until recently, these were usually directly about the product or service being marketed. Lately I've been privileged to cover a wide range of topics, confirming my client's position as an authority on all aspects of their industry. Click for a representative list of both kinds. For more information about editorial work, please write me or call 718-577-0005 during New York business hours.

Direct Mail sales letter for T. Rowe Price tax-free mutual funds

Post card announcing new portal supporting Lotus software from IBM (four options)

Introducing a wireless-messaging and phone-based guide to nightlife in multiple cities

Vest-pocket brochure/mailer for provider of financial services to hospitals, assisting self-pay patients.

12-page brochure for provider of financial services to hospitals, regarding self-pay patients.

Brochure for painter of fine-art portrait miniatures

Direct Mail sales letter package to medical practitioners.

Two-page spread ad for Beliefnet.com. (One of several projects for them. Also see banner ads)

For years I was the principal copywriter for Edge Studio, including articles on a wide range of subjects related to voice acting -- including performing, recording, staying healthy and running a business. This included website copy, other marketing copy, hundreds of articles and blog entries, performance advice, editing bios and more. Here are some of those articles, and more. For more information about editorial work, please write me or call 718-577-0005 during business hours.

Sales promotion presentation kit for new line of activewear under a popular sports brand.

5-page educational Direct Response ad with worksheet for T. Rowe Price.

An effective sales letter is a client's precious asset, and not all that public. So, while I'm proud of my sales letters, many are not displayed in this area. Click for a list showing these and other clients I've done work for in this area. Also, some online direct-marketing work is very similar to a direct mail letter in length, content and style.) To learn more, go to my full resume or call me at 718-577-0005 during business hours.

What kind of Press Release? They range from a simple global announcement that editors will use a sentence from, to an interesting story prepared to meet the editorial needs of a specific publication. I've written the full range, and even if it's a routine announcement, I may try to include a worthy story. Here are a few examples of various lengths. For more information about public relations and editorial work, please write me or call 718-577-0005 during New York business hours.

An article about paper-sheeting machinery that incorporates MES software. For more information about public relations and editorial work, please write me or call 718-577-0005 during business hours.

Sales promotion presentation kit for new line of mens's sportwear under a popular fragrance brand.

Vertical market case-histories of sophisticated life-safety and security systems (project focused on education, sports, and technology facilities).

Print ad from an Effie Award-winning restaurant campaign

Case study of financial data processing capabilities provided to a music retailer by an Application Service Provider.

Capabilities directory for the international air carrier that invented air cargo

An environmental sentiment on cover of an industrial catalog

The vast majority of my work in residential and commercial real estate isn't online. Click for a list showing clients I've served in this area. To learn more, see my full resume or call me at 718-577-0005 during business hours.

Co-op headlines for a leading branded fiber

Small space newspaper ad for insurance agency

Newspaper ad headline for a mutual fund

Brochure/statement stuffer for a major mutual fund company

Product sell-sheets for a specialty coffee grower

Vest-pocket brochure offering warranty protection for homeowners

Ad for manufacturer of "hardened" military electronic systems

An article about passport-manufacturing machinery. For more information about public relations and editorial work, please write me or call 718-577-0005 during business hours.

Capabilities brochure for an Information Technology consulting firm as it evolved to focus on Internet technology

Brochure of a technical and software support firm specializing in the financial services industry.

Two spec ads that had interesting results, plus a bunch of also-rans

This article on hearing health was written for Edge Studio. To see other articles on various subjects, visit Articles. For more information about editorial work, please write me or call 718-577-0005 during business hours.

Ad concept for a company making chemicals used in PC board manufacturing

Ad concept for a whole wheat snack food

I deciphered, rewrote and edited more than a hundred Customer Service letters for one of the world's largest banks, making each document clear, concise, friendly and consistent in style. Subjects ranged from notices about overdrafts and illegal behavior to online banking instructions.

Also see my Brochure Copywriting Checklist.

Early web site introducing online couponing. It had both B2B and B2C components.

Capabilities brochure introducing a specialty coffee grower

Capabilities brochure for an Information Technology consulting firm specializing in the financial services industry

Major bank's corporate ad about services to insurance industry (detail)

Direct mail package for a publication read by company credit managers

Headline of the Week (subject matter varies)

Ad concept with a startling fact about orange juice

A beer concept whose time has come, and probably gone

Positioning concept for a wine brand

I write a lot of sales promotion and only a bit of it is online. Click for a list of sales promotion projects. To learn more, see my full resume or call me at 718-577-0005 during business hours.

Some of my editorial work is not shown online. Click for a list showing clients I've served in this area. To learn more, see my full resume or call me at 718-577-0005 during business hours.

Click for a list showing these and other clients I've done work for in this area. And to learn more, see my full resume or call me at 718-577-0005 during business hours.

I write and edit catalog copy -- consumer and trade, traditional catalogs and online. Click for a partial list of catalog and other direct-marketing experience. To learn more, see my full resume or call me at 718-577-0005 during business hours.

Proposals? Yes, I do those — having written and edited them for companies large and small. If the proposal is more of a "presentation", I've done that, too — in print, on video, online and in person. Most of these are confidential, so I can't show them here. I'll be happy to talk about some of them generally. Here are some basic thoughts on proposals and my related services in general. To learn more, please call me at 718-577-0005 during business hours.

I frequently entered New Yorker magazine's cartoon caption contest. One of my captions, entered in the name of a friend, was chosen as a finalist, except it was credited to yet another person who I presume submitted it earlier. Here are some of my cartoon captions.

Here are two script analyses aimed specifically at voice actors, a sort of "coaching session" in print. It's one of hundreds I've written of this type, in an editorial voice, regarding scripts that I wrote, too. To see more editorial content, go to Articles. For more information about editorial work, please write me or call 718-577-0005 during business hours.

Here's an article on how to stop procrastinating. It is aimed a voice artists, but is of interest to anyone starting a new self-promotional project. For other articles, go to Articles. For more information about editorial work, please write me or call 718-577-0005 during business hours.

Copywriting portfolio

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