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Portfolio Search Results
Samples found: 71
Click below, for the full story.
For a leading soft drink brand, I've written campaign charters and other internal marketing documents describing planned sales promotion programs. I also wrote implementation guides presenting these campaigns to bottlers and retailers, and wrote consumer campaign pieces. Sorry, I can't show you that sort of thing. Please contact me for references.
I've written articles on a wide range of subjects, including technical and industrial topics, voice-over performance, marketing practices, and running a home-office business. Until recently, these were usually directly about the product or service being marketed. Lately I've been privileged to cover a wide range of topics, confirming my client's position as an authority on all aspects of their industry. Click for a representative list of both kinds. For more information about editorial work, please write me or call 718-577-0005 during New York business hours.
For years I was the principal copywriter for Edge Studio, including articles on a wide range of subjects related to voice acting -- including performing, recording, staying healthy and running a business. This included website copy, other marketing copy, hundreds of articles and blog entries, performance advice, editing bios and more. Here are some of those articles, and more. For more information about editorial work, please write me or call 718-577-0005 during business hours.
Once upon a time, I got my degree in Journalism.
I chose Journ rather than Advertising, because it covers virtually everything — a lot like my interests. And what do newspeople call what they write? A "story."
Even the hard-nosed world of Advertising is about stories. This was famously demonstrated by my early hero, David Ogilvy, and in today's socially-focused media. Behind every post, whether intensely thoughtful, heart-wrenching, whimsical or nonsense, there is someone's personal story. And a story is the way to draw readers in ... if it's a good one.
In fact, whether you're writing a press release, package copy, or an article about industrial box-making machinery, it's sure to be more interesting if you find the story and tell it well.
To learn more, please click around, and see my full resume or email or call me at 718-577-0005 during business hours.
End-user administration of a SaaS product for content and data management. As a leader of a volunteer non-profit organization, I have administered and used the services of Wild Apricot, a SaaS product that serves clubs, churches, schools, etc. I have managed correspondence; website planning, content and operations; email copy; database administration; event planning; documentation (established a wiki); and more.
An effective sales letter is a client's precious asset, and not all that public. So, while I'm proud of my sales letters, many are not displayed in this area. Click for a list showing these and other clients I've done work for in this area. Also, some online direct-marketing work is very similar to a direct mail letter in length, content and style.) To learn more, go to my full resume or call me at 718-577-0005 during business hours.
What kind of Press Release? They range from a simple global announcement that editors will use a sentence from, to an interesting story prepared to meet the editorial needs of a specific publication. I've written the full range, and even if it's a routine announcement, I may try to include a worthy story. Here are a few examples of various lengths. For more information about public relations and editorial work, please write me or call 718-577-0005 during New York business hours.
The vast majority of my work in residential and commercial real estate isn't online. Click for a list showing clients I've served in this area. To learn more, see my full resume or call me at 718-577-0005 during business hours.
Small space newspaper ad for insurance agency
I deciphered, rewrote and edited more than a hundred Customer Service letters for one of the world's largest banks, making each document clear, concise, friendly and consistent in style. Subjects ranged from notices about overdrafts and illegal behavior to online banking instructions.
I write a lot of sales promotion and only a bit of it is online. Click for a list of sales promotion projects. To learn more, see my full resume or call me at 718-577-0005 during business hours.
Some of my editorial work is not shown online. Click for a list showing clients I've served in this area. To learn more, see my full resume or call me at 718-577-0005 during business hours.
Click for a list showing these and other clients I've done work for in this area. And to learn more, see my full resume or call me at 718-577-0005 during business hours.
Proposals and Presentations? Yes, I do those — having written and edited them for companies large and small. If the proposal is more of a "presentation", I've done that, too — in print, on video, online and in person. Most of these are confidential, so I can't show them here. I'll be happy to talk about some of them generally. Here are some basic thoughts on proposals and my related services in general. To learn more, please call me at 718-577-0005 during business hours.
Here are two script analyses aimed specifically at voice actors, a sort of "coaching session" in print. It's one of hundreds I've written of this type, in an editorial voice, regarding scripts that I wrote, too. To see more editorial content, go to Articles. For more information about editorial work, please write me or call 718-577-0005 during business hours.
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