Business-to-Business (B2B) copy with DM thinking and Consumer flair

Randall Rensch, Freelance copywriter

Marketing Communication Concepts and Copywriting • New York City • 718-577-0005

Conceptual development —
Case: A waterless hand cleaner
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"Sensual experience"? Has society come that far? Well, maybe these ads go too far. The product is kind of fun, but the experience might be understood only by people who've already used it.

Let's get back to something practical....NEXT

 


(For my portfolio, see About Me>Samples.)

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