Business-to-Business (B2B) copy with DM thinking and Consumer flair

Randall Rensch, Freelance copywriter

Marketing Communication Concepts and Copywriting • New York City • 718-577-0005

Conceptual development —
Case: A waterless hand cleaner
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Oops. A misfire here. For one thing, we're not positioning it as a "soap". Develop the "fun" part... NEXT


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