freelance copywriter in New York City

Randall Rensch Contact

FREELANCE UX COPYWRITER   B-TO-B WITH DM THINKING AND CONSUMER FLAIR Contact

     
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Conceptual development

Go-Jo waterless handcleaner

Expanding the market for a classic product 7 of 11

Full stop. We've gotten carried away. The "Finish... in XX seconds" line might be something to keep in mind for TV, but here it obscures our strong benefit message inside a strained exaggeration.

Maybe it will help to get back to basics. A tried-and-true demo...

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Randall Rensch, freelance copywriter   •   inquiryrensch.com   •   718-577-0005   •   8355 Austin St 4F, Kew Gardens, NY 11415 (New York City)

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Copyright © 1996-2018 Randall Rensch All Rights Reserved. Common Sense, Uncommonly Presented and Adcopy are service marks of Randall Rensch. DBA: Marketing Communication Concepts.     Spam and fraudulent email and calls will be reported to the Federal Trade Commission and NoMoRobo.com.
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