Business-to-Business (B2B) copy with DM thinking and Consumer flair

Randall Rensch, Freelance copywriter

Marketing Communication Concepts and Copywriting • New York City • 718-577-0005

Conceptual development —
Case: A waterless hand cleaner
  7 of 11

Full stop. We've gotten carried away. The "Finish... in XX seconds" line might be something to keep in mind for TV, but here it obscures our strong benefit message inside a strained exaggeration.

Maybe it will help to get back to basics. A tried-and-true demo...NEXT


(For my portfolio, see
About Me>Samples.)

For more details, call or e-mail me now.