Business-to-Business (B2B) copy with DM thinking and Consumer flair

Randall Rensch, Freelance copywriter

Marketing Communication Concepts and Copywriting • New York City • 718-577-0005

Conceptual development —
Case: A waterless hand cleaner
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Except, professional mechanics and painters already use Go-Jo. Is this story intriguing to anyone else? We're talking home use, remember? And, demo or not, dirty hands are more visually interesting than clean ones. Thank you... Next!

Then we wrote...NEXT


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